GTM Activation SA

As a Senior Associate on the Go-to-Market (GTM) Activation team within Grant Thornton INDUS, you will play a key supporting role in executing GTM initiatives that help prioritize, engage, and grow client relationships more effectively. Reporting to the GTM Activation Manager, you will assist in rolling out new GTM tools, processes, and operational enhancements, ensuring that teams across Sales and Marketing are equipped and ready to adopt them. This role blends elements of enablement, process coordination, and change support. You will work closely with cross-functional teams including Sales, Marketing, Enablement, Analytics, and the GTM Industry and Geography teams to bring GTM strategies to life at the field level. Your Day-to-Day Responsibilities May Include: - Supporting the implementation of account tiering strategies to help prioritize efforts on high-potential accounts - Assisting in the rollout of GTM process improvements, such as sales crediting updates, practice development guidance, and role clarity - Helping maintain and improve GTM playbooks, tools, and activation guides - Coordinating with enablement and analytics teams to support the launch and adoption of new GTM dashboards and tools - Supporting the execution of target account planning processes and templates - Assisting in documenting and socializing GTM role responsibilities to reduce confusion across teams - Coordinating training and communications related to new GTM tools and initiatives - Helping conduct change impact assessments and gather stakeholder feedback to inform activation plans - Drafting internal communications and presentations to support awareness and engagement - Collaborating with onshore and offshore teams to track progress, support adoption, and maintain alignment - Capturing feedback and documenting lessons learned to support continuous improvement - Other duties as assigned Qualifications Required: - Bachelor's degree in Business, Marketing, Communications, or related field - 3-6 years of experience in go-to-market strategy, change management, sales enablement, marketing operations, or a related role in a B2B or professional services setting - Exposure to GTM or commercial strategy initiatives and interest in operational execution - Strong coordination, organization, and project tracking skills - Excellent written and verbal communication skills - Comfort working with cross-functional teams and navigating ambiguity - Ability to work independently and manage multiple tasks in a fast-paced environment - Familiarity with change management concepts (formal certification a plus, but not required) - Experience with tools such as PowerPoint, Excel, and Microsoft Teams - Willingness to travel as needed Grant Thornton INDUS comprises GT U.S. Shared Services Center India Pvt Ltd and Grant Thornton U.S. Knowledge and Capability Center India Pvt Ltd. Established in 2012, Grant Thornton INDUS employs professionals across various disciplines including Tax, Audit, Advisory, and other operational functions. Grant Thornton INDUS supports and enables the firms purpose of making business more personal and building trust into every result. They are collaborators obsessed with quality and ready for anything, who understand the value of strong relationships. Grant Thornton INDUS is a transparent, competitive, and excellence-driven firm that offers an opportunity to be part of something significant. Professional at Grant Thornton INDUS serve communities in India through inspirational and generous services to give back to the communities they work in. Grant Thornton INDUS has its offices in Bengaluru and Kolkata.,