Posted:13 hours ago|
Platform:
Work from Office
Full Time
As a Senior Associate on the Go-to-Market (GTM) Activation team within our GTM Operations function, you will play a key supporting role in executing GTM initiatives that help us prioritize, engage, and grow client relationships more effectively. Reporting to the GTM Activation Manager, youll assist in rolling out new GTM tools, processes, and operational enhancementsensuring that teams across Sales and Marketing are equipped and ready to adopt them.
This role blends elements of enablement, process coordination, and change support. Youll work closely with cross-functional teams including Sales, Marketing, Enablement, Analytics, and our GTM Industry and Geography teams to bring GTM strategies to life at the field level.
Supporting the implementation of account tiering strategies to help prioritize efforts on high-potential accounts
Assisting in the rollout of GTM process improvements, such as sales crediting updates, practice development guidance, and role clarity
Helping maintain and improve GTM playbooks, tools, and activation guides
Coordinating with enablement and analytics teams to support the launch and adoption of new GTM dashboards and tools
Supporting the execution of target account planning processes and templates
Assisting in documenting and socializing GTM role responsibilities to reduce confusion across teams
Coordinating training and communications related to new GTM tools and initiatives
Helping conduct change impact assessments and gather stakeholder feedback to inform activation plans
Drafting internal communications and presentations to support awareness and engagement
Collaborating with onshore and offshore teams to track progress, support adoption, and maintain alignment
Capturing feedback and documenting lessons learned to support continuous improvement
Other duties as assigned
Bachelor's degree in Business, Marketing, Communications, or related field
3-6 years of experience in go-to-market strategy, change management, sales enablement, marketing operations, or a related role in a B2B or professional services setting
Exposure to GTM or commercial strategy initiatives and interest in operational execution
Strong coordination, organization, and project tracking skills
Excellent written and verbal communication skills
Comfort working with cross-functional teams and navigating ambiguity
Ability to work independently and manage multiple tasks in a fast-paced environment
Familiarity with change management concepts (formal certification a plus, but not required)
Experience with tools such as PowerPoint, Excel, and Microsoft Teams
Can travel as needed
Grant Thornton
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