GTM Activation SA

As a Senior Associate on the Go-to-Market (GTM) Activation team within our GTM Operations function at Grant Thornton INDUS, you will play a key supporting role in executing GTM initiatives that prioritize, engage, and grow client relationships effectively. Reporting to the GTM Activation Manager, you will assist in rolling out new GTM tools, processes, and operational enhancements to ensure that Sales and Marketing teams are equipped and ready to adopt them. This role involves elements of enablement, process coordination, and change support, where you will closely collaborate with teams across Sales, Marketing, Enablement, Analytics, and GTM Industry and Geography teams to bring GTM strategies to life at the field level. Your responsibilities may include supporting the implementation of account tiering strategies, assisting in GTM process improvements, maintaining and improving GTM playbooks and tools, coordinating with enablement and analytics teams for new GTM dashboards, supporting target account planning processes, documenting GTM role responsibilities, coordinating training and communications for new GTM tools, conducting change impact assessments, drafting internal communications and presentations, collaborating with onshore and offshore teams, capturing feedback for continuous improvement, and other assigned duties. To be successful in this role, you should have a Bachelor's degree in Business, Marketing, Communications, or a related field, along with 3-6 years of experience in go-to-market strategy, change management, sales enablement, or marketing operations in a B2B or professional services setting. You should have exposure to GTM or commercial strategy initiatives, strong coordination and organization skills, excellent written and verbal communication abilities, and the capacity to work independently in a fast-paced environment. Familiarity with change management concepts, experience with tools like PowerPoint, Excel, and Microsoft Teams, and a willingness to travel as needed are also required. Grant Thornton INDUS, comprising GT U.S. Shared Services Center India Pvt Ltd and Grant Thornton U.S. Knowledge and Capability Center India Pvt Ltd, is the shared services center supporting Grant Thornton LLP operations. Established in 2012, Grant Thornton INDUS employs professionals across various disciplines including Tax, Audit, Advisory, and operational functions. The culture at Grant Thornton INDUS emphasizes empowered people, bold leadership, distinctive client service, transparency, competitiveness, and excellence-driven approaches. Join us to be a part of something significant and impactful while contributing to communities in India through generous services.,