Growth Strategist

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Employment Type:

Experience:

About Spinta Digital

branding, creativity, performance marketing, technology, and CRO

D2C / Growth Strategist

Role Overview

D2C / Growth Strategist

Key Responsibilities

• Build and execute the

  D2C growth roadmap

  for brands across acquisition, retention, and conversion.
• Translate

  business KPIs

  (revenue, CAC, LTV, AOV, MER) into actionable marketing strategies.
• Own

  media mix strategy

  (Meta, Google, influencer, affiliate) to maximize scalable acquisition.
• Oversee

  email/SMS lifecycle flows

  (welcome, retention, win-back, post-purchase) for higher LTV.
• Partner with CRO/Shopify teams to run

  sitewide A/B tests, funnel optimizations, and checkout improvements

  .
• Lead weekly growth reviews with data-driven insights and strategic recommendations.
• Keep a pulse on

  industry benchmarks and trends

  to keep brands ahead of the curve.
• Mentor internal teams and ensure cross-functional collaboration across

  paid media, creative, and product teams

  .

Required Skills & Experience

• 6–10 years experience in

  D2C/eCommerce growth strategy

  .
• Strong understanding of

  Meta & Google Ads

  , but also lifecycle channels (Email/SMS/Retention).
• Deep expertise in

  funnel metrics

  (CAC, ROAS, MER, AOV, LTV).
• Proven success in scaling D2C brands profitably (case studies / numbers required).
• Experience with Shopify ecosystem, CRO tools, and attribution tools (Triple Whale, Northbeam).
• Strong analytical mindset — ability to connect data to strategy.
• Excellent leadership, communication, and client-facing skills.

• Preferred Qualifications

• Agency-side experience managing multiple brands.
• Exposure to international markets (US, EU, SEA).
• Experience with influencer/affiliate programs.
• Comfort with AI and automation tools for growth.

Why Join Spinta Digital?

• Shape the growth journeys of

  fast-scaling D2C brands

  .
• Work alongside

  Shopify CRO experts, performance marketers, and creatives

  .
• Be part of a culture that celebrates

  innovation, ownership, and results

  .
• Exposure to cutting-edge tools and

  growth marketing frameworks

  .