Job
Description
Role Overview: As a Growth Marketing Specialist at Pet Health and Wellness Company, you will play a crucial role in developing, executing, and optimizing strategies to drive customer acquisition, engagement, and retention. Your focus will be on expanding the reach of the company's premium pet health products and ensuring pet owners discover the benefits of these scientifically-backed solutions. Key Responsibilities: - Develop and execute growth-focused campaigns across various channels such as search, social media, email, and content marketing. - Design and manage A/B tests to enhance campaign performance and increase conversion rates. - Analyze campaign performance metrics to identify trends and optimization opportunities. - Collaborate with creative and content teams to produce engaging assets aligned with the brand's voice and mission. - Implement lifecycle marketing strategies including email and loyalty programs to enhance customer retention. - Work closely with product, sales, and customer support teams to align marketing strategies with business goals. - Stay updated on industry trends, conduct competitive analyses, and identify growth opportunities. Qualification Required: - Bachelor's degree in Marketing, Business, or related field. - 5+ years of experience in growth or performance marketing, preferably in health, wellness, or pet industry. - Proficiency in tools like Google Analytics, Facebook Ads Manager, Google Ads, and CRM platforms. - Experience with A/B testing, data-driven decision-making, and marketing automation tools. - Strong analytical skills, expertise in paid media, SEO/SEM, email marketing, and customer journey mapping. - Excellent communication, project management skills, and a passion for pets. Additional Company Details: Pet Health and Wellness Company is dedicated to providing innovative solutions for dogs through their flagship product, an all-in-one powder supplement supporting various aspects of canine health. Driven by a passion for pets, the company aims to enhance pet lives with high-quality, scientifically-backed products. If you are ready for a new challenge and an opportunity to take your career to the next level, don't hesitate to apply today at the company's portal. Join a great work environment and progress in your career with the support of a dedicated Talent Success Coach. (Note: This opportunity is one of many available on the portal, and depending on your assessments, you can apply for other roles as well.) Apply for this job now and embark on an exciting career journey with Pet Health and Wellness Company! Role Overview: As a Growth Marketing Specialist at Pet Health and Wellness Company, you will play a crucial role in developing, executing, and optimizing strategies to drive customer acquisition, engagement, and retention. Your focus will be on expanding the reach of the company's premium pet health products and ensuring pet owners discover the benefits of these scientifically-backed solutions. Key Responsibilities: - Develop and execute growth-focused campaigns across various channels such as search, social media, email, and content marketing. - Design and manage A/B tests to enhance campaign performance and increase conversion rates. - Analyze campaign performance metrics to identify trends and optimization opportunities. - Collaborate with creative and content teams to produce engaging assets aligned with the brand's voice and mission. - Implement lifecycle marketing strategies including email and loyalty programs to enhance customer retention. - Work closely with product, sales, and customer support teams to align marketing strategies with business goals. - Stay updated on industry trends, conduct competitive analyses, and identify growth opportunities. Qualification Required: - Bachelor's degree in Marketing, Business, or related field. - 5+ years of experience in growth or performance marketing, preferably in health, wellness, or pet industry. - Proficiency in tools like Google Analytics, Facebook Ads Manager, Google Ads, and CRM platforms. - Experience with A/B testing, data-driven decision-making, and marketing automation tools. - Strong analytical skills, expertise in paid media, SEO/SEM, email marketing, and customer journey mapping. - Excellent communication, project management skills, and a passion for pets. Additional Company Details: Pet Health and Wellness Company is dedicated to providing innovative solutions for dogs through their flagship product, an all-in-one powder supplement supporting various aspects of canine health. Driven by a passion for pets, the company aims to enhance pet lives with high-quality, scientifically-backed products. If you are ready for a new challenge and an opportunity to take your career to the next level, don't hesitate to apply today at the company's portal. Join a great work environment and progress in your career with the support of a dedicated Talent Success Coach. (Note: This opportunity is one of ma
