Growth Marketing Manager (Brand & Demand)

Key Responsibilities

Brand & Messaging

• Own brand messaging, positioning, and value proposition across all touchpoints
• Develop and maintain core marketing collateral: website content, pitch decks, one-pagers, case studies, and sales enablement assets
• Ensure brand consistency across digital, events, and outbound campaigns

Demand Generation

• Plan and execute multi-channel demand generation campaigns including:
• Content marketing
• Webinars and virtual events
• Email marketing
• LinkedIn and performance marketing
• Retargeting and nurture campaigns
• Drive high-quality MQL and SQL generation aligned with sales priorities

Digital & Performance Marketing

• Oversee website performance, traffic growth, and conversion optimization
• Manage paid media strategy, budgets, and ROI tracking
• Work with agencies and internal teams on SEO, SEM, paid social, and analytics

Team & Stakeholder Management

• Manage internal digital marketing team and external agencies
• Own the marketing calendar, campaign planning, and budget allocation
• Collaborate closely with Sales, CCO, and Leadership for GTM alignment

Events & Thought Leadership

• Own event strategy including conferences, roundtables, and hosted events
• Support the CCO and leadership as speakers with narratives, presentations, and supporting assets
• Ensure events contribute to pipeline and brand authority

Marketing Operations & Sales Enablement

• Set up and optimize lead nurturing, scoring, and handoff to sales
• Implement and manage marketing automation tools and CRM integration
• Track funnel performance and continuously optimize conversion rates

Key Performance Indicators (KPIs)

• Lead Metrics

• MQLs and SQLs generated
• MQL → SQL conversion rate

• Revenue Impact

• Marketing-sourced and marketing-influenced pipeline (₹)
• Cost per Lead (CPL) and Customer Acquisition Cost (CAC)

• Digital Performance

• Website traffic growth
• Visitor-to-lead conversion rate
• Campaign ROI and performance benchmarks

• Content & Events

• Number of webinars, roundtables, and events executed
• Attendance, engagement, and qualified leads generated

• Brand Health

• Share of voice
• Inbound lead quality
• Direct and branded search growth