Growth Marketing Executive

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About The Wellness Shop

The Wellness Shop is a fast-growing clean beauty brand offering safe, effective, and sustainable skincare, haircare, and wellness products. Our philosophy revolves around transparency, purity, and performance — helping consumers make conscious beauty choices that are better for them and the planet.

Role Overview

Performance Marketing Executive (Meta Ads)

Key Responsibilities:

Meta platforms (Facebook & Instagram)

monthly budgets of ₹10 lakh or more

• Develop performance-driven campaign strategies aligned with business and marketing goals.

• Analyze campaign data, track key performance metrics (CTR, CPC, CPA, ROAS, etc.), and prepare detailed performance reports.

• Collaborate with creative and content teams to create compelling ad creatives, visuals, and copy.

• Conduct A/B testing for ad creatives, audiences, placements, and landing pages to improve performance.

• Ensure consistency of brand messaging and tone across all Meta ad campaigns.

• Stay updated with the latest Meta Ads trends, algorithm updates, and best practices.

• Provide insights and recommendations for continuous optimization and efficient budget allocation.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.

Meta Ads

beauty, clean beauty, personal care, or D2C e-commerce industry is mandatory

₹10 lakh+ monthly budgets

• Strong analytical and reporting skills with hands-on experience using Meta Ads Manager and Excel.

• Excellent coordination, project management, and communication skills.

• • Creative mindset with a strong eye for detail and data-driven decision-making capabilities.