Growth Management - General Manager - UPI

About Paytm Group:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Team:

Unified Payments Interface is an instant real-time payment system developed by NPCI to facilitate inter-bank transactions through mobile phone. Unified Payments Interface (UPI) Team is directly responsible for growth of UPI transactions at Paytm.

Key Responsibilities

Growth Strategy & Execution

● Define and implement the growth roadmap for customer targeting and conversion on app, owning conversion, retention kpis

● Develop and execute GTM strategies, sales activations, and category campaigns

that drive user acquisition and retention.

● Identify new growth opportunities and pilot initiatives; scale successful ones across the business.

Analytics & Insights

● Drive the analytics charter to deeply understand user behavior, funnels, and category

performance.

● Generate actionable insights to optimize conversion, reduce leakages, and improve

lifetime value (LTV).

● Build frameworks to monitor, measure, and predict business performance with agility.

Customer Focus

● Champion customer-centricity by identifying pain points across the booking journey

and driving initiatives to enhance experience.

● Work closely with product, marketing, and operations teams to integrate customer

insights into strategy and execution.

Team Leadership & Collaboration

● Lead and mentor a high-performing team across growth, category, and analytics.

● Collaborate cross-functionally with product, supply, and marketing teams to ensure

seamless execution of growth initiatives.

● Build a culture of ownership, speed, and excellence.

Skills that will help you succeed in this role

● 10–14 years of experience in consumer internet, or e-commerce industries, with

proven success in category management and growth leadership.

● MBA from a Tier-1 business school preferred.

● Strong track record of scaling businesses and delivering ambitious targets.

● Highly analytical, data-driven, and comfortable with solving complex business problems.

● Experience in managing large cross-functional teams with high accountability.

● Excellent communication and stakeholder management skills, with ability to lead

complex negotiations.

● Prior experience in consulting industry will be a strong plus.

Why join us

A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities solid 360 feedback from your peer teams on your support of their goals respect, that is earned, not demanded from your peers and manager.

Compensation

If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.