Growth Lead

About the role:

Community Development Program

This is a hands-on role for someone who can experiment, optimize fast, and grow demand both online and on-ground.

Key Responsibilities

Performance & Digital Growth

• Run paid campaigns across Meta, Google, YouTube, and UAC.
• Optimize funnels to reduce CAC and increase conversions.
• Improve onboarding, retargeting, and repeat usage flows.
• Own dashboards for installs, signups, CAC, retention, ROAS, etc.
  

Community Development Program (Core Part of the Role)

• Identify high-potential communities and apartment complexes.
• Build and strengthen RWA and society relationships.
• Recruit, onboard, and manage

  Community Champions

  .
• Plan and execute

  society-level awareness

  activities—banners, flyers, WhatsApp groups, meetups.
• Track champion performance, payouts, and weekly activity.
• Drive community orders and repeat usage through structured engagement.
• Create playbooks for scaling the community program across the city.
  

Hyperlocal Growth

• Launch and manage city-specific activation campaigns.
• Work closely with the City Manager to increase community penetration.
• Run partnerships with local retailers, influencers, and micro-creators.
  

Cross-Functional Execution

• Work with product team on referral programs, app onboarding, and retention flows.
• Work with ops to ensure communities get smooth service (SLAs, delivery, support).
• Share insights to improve categories, pricing, or promotions.
  

What You Need

• upto 3 years of experience in growth/performance marketing.
• Strong understanding of Meta/Google Ads and funnel optimization.
• Comfort with numbers, dashboards, and data-driven decisions.
• Ability to hustle, run on-ground activations, and coordinate with people.
• Good communication, relationship-building, and project-management skills.
• Hyperlocal or consumer app experience is a plus.
  

Why Join Us

• High ownership and freedom to build new growth engines.
• Direct impact on demand, orders, and city-level success.
• Work closely with founders across growth, operations, and product.
• Fast growth potential as we scale into multiple cities.