Growth Lead

Role Clarity Document (RCD)

Position:

Department:

Reporting To:

Role Summary:

The Growth Lead will be responsible for identifying, planning, and executing high-leverage growth strategies to drive user acquisition, activation, conversion, retention, and revenue across all HACA programs. This is a cross-functional leadership role that blends data, experimentation, product thinking, marketing, and sales alignment to scale HACA's impact and brand reach.

Key Responsibilities:

Growth Strategy & Execution

• Build and own HACA's growth roadmap aligned with business goals.
• Drive full-funnel growth initiatives across organic, performance, partnerships, product, and community.
• Design and run rapid growth experiments and GTM strategies for new programs, formats, and geographies.

Revenue & Conversion Optimization

• Improve conversion rates across lead funnels (organic + paid).
• Collaborate with Sales, Marketing, and Product to reduce CAC and increase LTV.
• Own revenue forecasting, growth targets, and channel performance.

Cross-functional Collaboration

• Work closely with Marketing, Sales, Product, and Academic Ops teams.
• Integrate CRM, data, and automation tools to improve user journeys and lead quality.
• Influence content and performance marketing decisions based on growth metrics.

Data, Analytics & Reporting

• Define and track key growth KPIs (CAC, LTV, conversion rates, retention, churn, ROAS).
• Use data-driven insights to drive decision-making and iterate on growth strategies.
• Build dashboards and frameworks for weekly/monthly reporting.

Team Leadership & Process Building

• Hire and lead growth specialists, interns, and channel owners as needed.
• Create repeatable playbooks and SOPs for growth across regions.
• Build a high-performance culture rooted in experimentation and accountability.

Key Deliverables (Monthly & Quarterly)

• Revenue growth target achievement (monthly/quarterly)
• Lead-to-conversion rate improvement
• New growth channels activated/tested
• Growth experiment reports and insights
• CRM & funnel optimization results
• Weekly dashboards and growth reports

Metrics of Success

• M-o-M & Q-o-Q Revenue Growth
• CAC
• Conversion Rate (Lead to Paid)
• Experiment Success Rate
• ROI on Marketing Spend
• Retention & Referral Metrics

Ideal Candidate Traits

• Past experience of driving growth in fast growing EdTech brands
• Entrepreneurial mindset with bias for execution
• Strong analytical, systems and process thinking
• Collaborative, high ownership, and goal-oriented
• Data-savvy and creative with a strong experimentation DNA
• Deep understanding of startup growth models and lead generation tactics

Growth Opportunities

• Pathway to Head of Growth
• High visibility across leadership and strategic decision-making
• Exposure to cross-functional leadership and pan-India/global expansion
• Opportunity to lead growth for new product lines, countries, and verticals

Location

• Calicut, Kerala
• Work From Office