We're not building just an edtech company. We’re building the #1 organic-first brand in the space and we want you to lead that mission. At HACA , we’re looking for a Head of Marketing who can take full ownership of our marketing strategy across India, GCC, and global markets. Your #1 mission: shift us from paid-heavy to organic-dominant growth - powered by storytelling, YouTube, SEO, and brand-led content. What You’ll Own: Build a high-converting organic pipeline across YouTube, SEO, LinkedIn & more Lead and mentor 6 specialized teams (social, performance, design, creatives, SEO, strategy) Drive full-stack marketing ops - from campaign planning to execution and analytics Collaborate cross-functionally with Sales, Academics, Product, and Leadership Expand HACA’s global visibility through partnerships, influencers, and community-led content What Success Looks Like: 90%+ organic lead contribution HACA as a household brand in edtech High-performing marketing team that owns outcomes, not just tasks Who You Are: You dream in content, SEO, and community. You obsess over organic growth. You’re both creative and analytical - ideas excite you, data grounds you. You’ve built or led marketing teams before, ideally in fast-growth or edtech startups. Exceptional team player and People-first leader who can mentor diverse teams of 30-40 people and drive collaborative excellence Dreams, breathes, and lives portfolio and brand authority building Perks: The opportunity to own and build the most ambitious edtech marketing engine in India Direct leadership path to Director and VP of Marketing Creative freedom, a great team, and an established founder-led brand that truly values marketing 📍Location: Calicut HQ Let’s create stories of the future.
Role Clarity Document (RCD) Position: Growth Lead Department: Growth & Marketing Reporting To: Head of Marketing / CEO Role Summary: The Growth Lead will be responsible for identifying, planning, and executing high-leverage growth strategies to drive user acquisition, activation, conversion, retention, and revenue across all HACA programs. This is a cross-functional leadership role that blends data, experimentation, product thinking, marketing, and sales alignment to scale HACA's impact and brand reach. Key Responsibilities: 1. Growth Strategy & Execution Build and own HACA's growth roadmap aligned with business goals. Drive full-funnel growth initiatives across organic, performance, partnerships, product, and community. Design and run rapid growth experiments and GTM strategies for new programs, formats, and geographies. 2. Revenue & Conversion Optimization Improve conversion rates across lead funnels (organic + paid). Collaborate with Sales, Marketing, and Product to reduce CAC and increase LTV. Own revenue forecasting, growth targets, and channel performance. 3. Cross-functional Collaboration Work closely with Marketing, Sales, Product, and Academic Ops teams. Integrate CRM, data, and automation tools to improve user journeys and lead quality. Influence content and performance marketing decisions based on growth metrics. 4. Data, Analytics & Reporting Define and track key growth KPIs (CAC, LTV, conversion rates, retention, churn, ROAS). Use data-driven insights to drive decision-making and iterate on growth strategies. Build dashboards and frameworks for weekly/monthly reporting. 5. Team Leadership & Process Building Hire and lead growth specialists, interns, and channel owners as needed. Create repeatable playbooks and SOPs for growth across regions. Build a high-performance culture rooted in experimentation and accountability. Key Deliverables (Monthly & Quarterly) Revenue growth target achievement (monthly/quarterly) Lead-to-conversion rate improvement New growth channels activated/tested Growth experiment reports and insights CRM & funnel optimization results Weekly dashboards and growth reports Metrics of Success M-o-M & Q-o-Q Revenue Growth CAC Conversion Rate (Lead to Paid) Experiment Success Rate ROI on Marketing Spend Retention & Referral Metrics Ideal Candidate Traits Past experience of driving growth in fast growing EdTech brands Entrepreneurial mindset with bias for execution Strong analytical, systems and process thinking Collaborative, high ownership, and goal-oriented Data-savvy and creative with a strong experimentation DNA Deep understanding of startup growth models and lead generation tactics Growth Opportunities Pathway to Head of Growth High visibility across leadership and strategic decision-making Exposure to cross-functional leadership and pan-India/global expansion Opportunity to lead growth for new product lines, countries, and verticals Location Calicut, Kerala Work From Office
Position: Head of Sales (India & International Markets) Reporting To: CEO Department: Sales Office Location: Calicut, Kerala & Dubai, UAE Mode: Hybrid Role Purpose To drive and own the complete revenue engine across HACA’s India and international markets by building robust regional and zonal sales structures, empowering high-performing teams, and ensuring sustainable revenue growth through strong systems, accountability, and strategy. This role is mission-critical in scaling HACA from a regional leader to a national and global powerhouse in career-first learning. Key Responsibilities Revenue Ownership Own monthly, quarterly, and annual revenue targets across all programs, schools, geographies, and market segments. Drive performance across regional, zonal, and international sales structures. Identify new high-potential regions and product-market fit for expansion. Sales Strategy & Planning Develop zonal and regional go-to-market plans aligned with HACA’s national and global growth objectives. Conduct territory-wise market mapping and segment-specific strategy design. Lead pricing, offer design, messaging, and positioning strategies by region. Team Leadership & Zonal Structuring Build and manage a layered team structure: Regional Heads → Zonal Managers → Sales Team Leads → Executives. Define org charts and performance expectations for each layer. Drive rigorous training, performance reviews, and team rituals that scale leadership and results. Pipeline & Funnel Management Oversee and optimize inbound, outbound, and partnership-driven sales channels. Track and manage lead flow, conversion metrics, CPL, CAC, and revenue by region. Implement zonal dashboards for visibility and proactive decision-making. Sales Process & Systems Design, standardize, and scale sales SOPs across India and international markets. Drive strong CRM adoption, data hygiene, and process discipline. Implement tools and tech solutions for speed, quality, and efficiency. Cross-functional Collaboration Partner with Marketing, Academic Ops, Placement, Finance, and Product for integrated growth. Represent the sales lens in program design, student journey, and international partnerships. Reporting & Strategic Insight Generate detailed region-wise performance reports and strategic recommendations. Maintain high fidelity in forecasting and scenario planning. Use sales data to inform hiring, budget allocation, and product decisions. Culture & Ownership Build a high-performance sales culture rooted in ownership, learner-first mindset, and trust. Ensure cultural alignment and adherence to HACA’s values across all regions and layers. Key Performance Indicators (KPIs) Regional/Zonal Revenue achievement (% vs target) Monthly growth rate in new regions and programs CAC vs ARPPU by region Conversion rates (inbound, outbound, events, partnerships) Sales team target achievement rates across zones CRM usage, SOP compliance, and reporting hygiene Launch and success of new market entries Ideal Candidate Profile Experience: 6-10+ years in sales leadership roles with full revenue ownership Proven experience in building and managing regional and zonal sales teams from scratch Strong background in EdTech, Education Services, or high-growth startup ecosystem Experience in both scaling from 0 to ₹1 Cr MRR and 1 Cr to 10 Cr+ MRR Skills: Regional go-to-market playbook design Team building and people management at scale Performance management & coaching Funnel optimization and CRM discipline Analytical, structured, and hands-on leader Comfort with multilingual and multicultural team environments Mindset: Growth-first, hands-dirty builder Strong ownership and founder-like thinking High emotional intelligence and leadership maturity Adaptability to dynamic, high-pressure environments Deep belief in HACA’s mission of career-first learning 30-60-90 Day Focus Plan First 30 Days: Map current performance, team capabilities, and process strengths/risks Define and propose zonal structures and reporting cadences Build trust with the core team and identify quick wins in each region Next 30 Days (60): Launch zonal and regional team hiring plans Implement pipeline and reporting dashboards Introduce CRM/process hygiene rituals across zones Next 30 Days (90): Deliver consistent revenue growth and improved conversions Finalize and roll out regional expansion strategies Build playbooks for replicable scale across new markets This is not a job for a manager. It’s a role for a builder.
Company Description HarisandCo. Academy, located in Calicut and Dubai, offers practical courses in marketing, technology, design, and finance. Our mission is to shape the future of our students by providing hands-on, real-world training, empowering them to create their own success stories. The Academy is dedicated to fostering skill development and preparing students for the dynamic demands of various industries. Role Description This is a full-time, on-site role for a Search Engine Optimization (SEO) Trainer located in Kozhikode. The SEO Trainer will be responsible for developing and delivering comprehensive SEO training programs, conducting in-depth SEO workshops, and ensuring students' understanding of SEO principles and best practices. The role includes creating training materials, providing one-on-one coaching, and assessing students' progress. Qualifications Expertise in SEO techniques, Tools, Knowledge in GEO & AEO. Experience in developing and delivering training programs and workshops Strong communication and presentation skills Understanding of digital marketing strategies and analytics Proven ability to mentor and guide students Excellent problem-solving and critical thinking skills Bachelor's degree in Marketing, Communications, or related field Previous teaching experience and industry certifications are a plus
Company Description HarisandCo. Academy is a skill-based academy located in Calicut and Dubai, offering practical courses in marketing, technology, design, and finance. Our mission is to shape the future of our students by providing hands-on, real-world training that empowers them to create their own success stories. We focus on skill development which enables our students to excel in a competitive market. Our programs are designed to offer comprehensive knowledge and practical experience. Role Description This is a full-time on-site role located in Kozhikode for a Content Writing Trainer. The Content Writing Trainer will be responsible for developing and delivering writing curriculum, teaching both foundational and advanced content writing techniques, conducting workshops, and providing individualized feedback to students. The trainer will also be involved in continuous improvement of course content and methods to ensure the highest training standards. Qualifications Skills in Teaching Writing, Tutoring, and Teaching Proficiency in Writing and Content Strategy Strong communication and presentation skills Ability to inspire and motivate students Experience in curriculum development is a plus Bachelor's degree in English, Journalism, Education, or a related field is a plus
As the Head of Sales for HACA's India and International Markets, you will play a crucial role in driving and managing the revenue engine of the organization. Reporting directly to the CEO, your primary responsibility will be to lead the revenue growth across all programs, schools, and market segments. Your strategic focus will involve building strong regional and zonal sales structures, nurturing high-performing teams, and ensuring sustainable revenue growth through effective systems, accountability, and strategy. You will be tasked with owning and achieving monthly, quarterly, and annual revenue targets for all regions and market segments. It will be your responsibility to drive performance within regional, zonal, and international sales structures while identifying new regions with growth potential. Developing zonal and regional go-to-market plans aligned with HACA's national and global growth objectives will be a key aspect of your role, along with leading pricing, offer design, messaging, and positioning strategies. In terms of team leadership, you will be required to build and manage a layered team structure comprising Regional Heads, Zonal Managers, Sales Team Leads, and Executives. Defining performance expectations for each layer and driving training, performance reviews, and team rituals will be essential for scaling leadership and achieving results. Additionally, you will oversee and optimize inbound, outbound, and partnership-driven sales channels, ensuring efficient lead flow, conversion metrics, and revenue management. Your role will also involve designing, standardizing, and scaling sales SOPs across India and international markets, driving CRM adoption, data hygiene, and process discipline. Collaboration with cross-functional teams such as Marketing, Academic Ops, Placement, Finance, and Product will be crucial for integrated growth, and you will represent the sales perspective in various strategic discussions. As the ideal candidate for this role, you should have 6-10+ years of experience in sales leadership roles with full revenue ownership, particularly in the EdTech or Education Services sector. Your skills should include regional go-to-market playbook design, team building, performance management, and analytical leadership. A growth-first mindset, strong ownership mentality, and adaptability to dynamic environments are essential qualities for success in this position. Your focus plan for the first 30-60-90 days will involve mapping team capabilities, proposing zonal structures, building trust with the core team, launching hiring plans, implementing reporting dashboards, and delivering consistent revenue growth. This role is not for a manager but for a builder who thrives in high-pressure environments and is committed to scaling HACA into a national and global powerhouse in career-first learning.,
As a Soft Skill & Communication Trainer at HarisandCo. Academy (HACA), you will play a crucial role in shaping the future of our students by enhancing their communication skills. Based in Kozhikode, this full-time on-site position involves designing and delivering training programs that focus on improving students" soft skills. Your daily responsibilities will include developing curricula, conducting training sessions, creating training materials, and facilitating intercultural communication practices. To excel in this role, you should possess strong communication and intercultural communication skills, along with experience in training and curriculum development. Proficiency in soft skills, excellent presentation and facilitation abilities, and the capacity to work both independently and collaboratively in a diverse team are essential. Having relevant certifications in training and development would be advantageous, along with a Bachelor's degree in Education, Communication, or a related field. Join us at HACA and be part of a dedicated team committed to providing high-quality education that equips students with the practical skills needed to succeed in their careers. Your contribution as a Soft Skill & Communication Trainer will be instrumental in bridging the gap between theoretical knowledge and practical application, ultimately empowering our students to create their own success stories.,
The role of Social Media Marketing Trainer at HarisandCo. Academy located in Kozhikode is a full-time on-site position dedicated to developing and delivering training sessions on social media marketing concepts and strategies. As a Social Media Marketing Trainer, you will be responsible for creating training materials, conducting workshops, mentoring students, evaluating student performance, and staying up-to-date with the latest industry trends and best practices. To excel in this role, you should possess strong communication and training skills, expertise in social media marketing and marketing strategies, as well as sales knowledge and experience. A Bachelor's degree in Marketing, Communications, or a related field is required, along with proven experience in social media marketing and training roles. Additionally, you should have the ability to mentor and inspire students, and exhibit strong organizational and planning skills. Join our team at HarisandCo. Academy and be a part of shaping the future of our students through practical courses in marketing, technology, design, and finance. Empower individuals to create their own success stories with hands-on, real-world training that focuses on skill-based education.,
Job Title: Academic Excellence Lead - Marketing School Location: Calicut (Work From Office) Company: HACA About HACA At HACA, we’re building India and the GCC’s leading skill-based academy for marketing, tech, design, and finance. Our vision is simple: Creating Stories of the Future. We equip students with hands-on, industry-ready skills while providing 100% placement assistance through our dedicated placement team and practitioner-led learning model. Role Overview The Academic Excellence Lead will be at the heart of ensuring our students’ success and overall learning experience. This role combines student satisfaction, academic rigor, and product growth , working closely with Student Happiness Officers, Project Leads, and Category Managers to create a sustainable model of learning excellence. This is both a strategic and operational leadership role - you’ll set the standards for student outcomes, streamline academic operations, and continuously innovate how we deliver learning. Key Responsibilities Student Experience & Success Lead and mentor the Student Happiness team to ensure consistent learner satisfaction and support. Build systems to track and improve student performance, feedback, and NPS scores. Act as a point of escalation for student concerns and ensure timely, effective resolutions. Academic Quality & Growth Collaborate with Project Leads and Category Managers to maintain and improve course quality. Monitor learning outcomes, session audits, and mentor effectiveness. Design frameworks for academic excellence that align with HACA’s REAL Framework (Relevant, Experiential, Applied, Led-by-practitioners). Product Innovation & Sustainability Identify gaps in curriculum and propose new programs, tools, or learning methodologies. Work with R&D to implement experiential and technology-driven learning enhancements (AI, AR, VR). Ensure scalable processes that balance student experience with product growth. Leadership & Collaboration Align cross-functional teams (Academics, Operations, Placement, Product) to achieve academic and business goals. Build a culture of empathy, transparency, and accountability within the Academic Excellence function. What We’re Looking For 4–7 years of experience in academic operations, program management, or education leadership (edtech experience preferred). Strong leadership and team management skills with the ability to influence across departments. Passion for student success and practical, outcome-driven learning. Excellent communication and problem-solving skills. Ability to balance strategy with hands-on execution in a fast-paced environment. Why Join Us? Be part of a fast-growing academy that’s reshaping skill-based education in India and the GCC. Directly impact the careers of thousands of students by ensuring top-tier learning experiences. Work with a passionate, high-energy team that thrives on innovation and impact. Apply now and help us create stories of the future.
Role: Project Lead (Category Manager) – Onsite at HACA, Calicut About the Role At HACA, every Project Lead is the Mini CEO of their vertical. You will own the business, product, and operations of one school or category end-to-end. This is not just a managerial role — this is full ownership: driving revenue growth, ensuring student success, managing teams, and scaling operations sustainably. We’re looking for builders - leaders who can drive, innovate, and execute while inspiring teams to deliver world-class outcomes. Key Responsibilities Business Ownership Own P&L for your vertical — revenue, cost, profitability, and growth. Drive student enrollment targets, placement success, and category expansion. Identify and execute new growth opportunities and partnerships. Product & Academic Excellence Work with Academic Excellence and Mentors to deliver high-quality programs. Ensure every learner experience (online + offline) meets HACA’s benchmarks. Collaborate on curriculum, product roadmap, and innovation in delivery. Operations & Team Leadership Lead a cross-functional team of Student Happiness Officers, Sales, and Academic staff. Build systems and processes for smooth daily operations across locations. Solve operational bottlenecks quickly and build scalable solutions. Strategy & Execution Translate HACA’s vision into actionable monthly/quarterly OKRs. Balance long-term category growth with short-term execution discipline. Track and report performance metrics regularly to leadership. Student Success & Satisfaction Ensure students achieve desired outcomes - placements, projects, growth. Implement strong retention and satisfaction programs. Proactively identify risks or issues impacting student experience and solve them. What We’re Looking For 3–6 years of experience in business operations, edtech, or category management . Strong leadership and people management skills - able to inspire and hold teams accountable. High ownership mindset - ability to act like an entrepreneur within the org. Excellent problem-solving, analytical, and execution capabilities. Strong communication and stakeholder management skills. Hustling attitude: hands-on, resourceful, and outcome-driven. Why HACA? Be the Mini CEO of a vertical: full ownership, freedom, and accountability. Work directly with the founders and senior leadership to scale impact globally. Build something trusted in Kerala, respected worldwide. Accelerated growth path - Project Leads evolve into Zonal Heads, Country Managers, and beyond as we expand. Location : Onsite - Calicut, Kerala Type : Full-time, Leadership Track
Company Description HarisandCo. Academy, headquartered in Calicut and Dubai, is dedicated to offering practical courses in marketing, technology, design, and finance. Our mission is to equip students with hands-on, real-world training to empower them to create their own success stories. Through skill-based education, we aim to shape the future of our students. Role Description This is a full time role for a Video Editor in Calicut. The Video Editor will be responsible for editing video content, color grading, producing motion graphics, and creating various video graphics. The candidate will also work closely with the content team to manage and enhance video production quality. Qualifications 1 year experience in Video Editing Experience in Video Colour Grading Proficiency in creating Motion Graphics would be a plus Graphics skills related to video content Exceptional attention to detail and creativity Ability to work independently and remotely Experience with video editing software such as Adobe Premiere Pro and after effects or Da Vinci Resolve
Company Description HarisandCo. Academy is a skill-based Academy located in Calicut & Dubai, offering practical courses in marketing, technology, design, and finance. Our mission is to shape the future of our students by providing hands-on, real-world training that empowers them to create their own success stories. Role Description This is a full-time on-site role for a Content Writer, located in Kozhikode. The Content Writer will be responsible for day-to-day tasks including Meda ads content writing, developing content strategies, conducting research, writing, and proofreading. The role involves creating high-quality content that aligns with our educational goals and enhances lead generation through meta ads Qualifications Experience in developing Content Strategy and conducting Research Proficiency in Proofreading Excellent written and verbal communication skills Ability to work collaboratively in an on-site environment Bachelor's degree in English, Journalism, Communications, or a related field