Growth Hacker – Web3 Marketing Strategist

Location: Hyderabad

Engagement: Full-time

Budget:10-12LPA

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About the Role

We’re hiring a Growth Hacker who can lead our marketing growth engine across ecosystems, sectors, and market cycles.

This role combines data-driven strategy with Web3-native execution — from positioning in emerging narratives like modular blockchains, restaking, LRTs, ZK scaling, DePIN, intent-based architectures, and AI x blockchain integrations to building acquisition loops that convert traders, stakers, and builders into long-term community members.

You’ll own the growth playbook, with product owners taking feedback from you and providing resources to execute on your strategy.

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Key Responsibilities

• Narrative Positioning & Market Timing

Place the brand in the middle of high-velocity conversations — e.g., entering modular blockchain debates when Celestia or AltLayer trends, riding Solana TPS spikes to highlight our infra capabilities, or framing integrations alongside restaking narratives like EigenLayer.

• Acquisition Loops & Retention Mechanics

Design growth engines like referral programs, staking incentives, quest systems (Zealy, Galxe), and cross-protocol activations that have sustained retention — not just one-off spikes.

• Partnership-Driven Expansion

Build collaborations across ecosystems — e.g., liquidity sharing with L2 DEXs, validator partnerships in Cosmos, data sharing in DePIN networks, or integrations with intent-based routing protocols.

• Data-Driven Campaign Management

Track campaign ROI using both on-chain and off-chain data — e.g., monitor wallet growth via Dune dashboards, analyze liquidity and holder behavior with Nansen, and measure sentiment shifts using community analytics tools.

• Cross-Functional Growth Leadership

Coordinate with community, product, and dev teams to ensure campaigns align with roadmap milestones — for example, launching a major growth push after a performance upgrade or mainnet feature release.

• Trend-Responsive Execution

Quickly adapt campaigns when new opportunities arise — e.g., memecoin surges on a specific chain, new LRT token launches, or AI x DePIN narratives hitting CT (Crypto Twitter) trending topics.

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Requirements

• 3–5+ years in Web3 marketing or growth roles, with leadership responsibility for cross-team campaigns.
• Strong understanding of current and emerging crypto sectors — modular infra, L2 scaling, ZK tech, restaking layers, LRTs, MEV mitigation, DePIN, AI x Web3 integrations.
• Proven track record of scaling user acquisition and engagement with measurable KPIs.
• Skilled in on-chain analytics (Dune, Nansen, Flipside) and Web3-native marketing tools (Zealy, Galxe, Layer3).
• Can translate technical concepts into compelling campaigns for both developers and retail users.

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Nice-to-Have

• Experience with multi-chain launch strategies — bridging narratives across Ethereum L2s, Solana, Cosmos, Bitcoin L2s.
• Past work in sectors with strong community-driven growth — e.g., DePIN validator programs, LRT staking platforms.
• Knowledge of MEV and transaction flow optimization for DeFi campaigns.
• Familiarity with governance activation in DAOs or decentralized networks.

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Culture Fit

• Understands that Web3 growth is 50% timing, 50% execution.
• Operates with founder-level ownership and speed.
• Balances market-driven hype cycles with long-term sustainability.
• Knows when to be analytical and when to drop a perfect market meme.

Job Type: Full-time

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Work Location: In person