About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
Role Summary And Impact
We are looking for
Group Head - Social
. As a Social Media Analyst, your role revolves around conducting comprehensive social listening and sentiment analysis across various social media platforms. This involves identifying key trends, consumer sentiments, and brand mentions for the brand.
Reporting of the role
This position reports to the Director.
3 Best Things About The Job
- Dive into in-depth social listening and sentiment analysis for a range of brands.
- Utilize advanced analytics tools to interpret and present social media data in actionable reports.
- Collaborate with cross-functional teams to develop data-driven social media campaigns and influencer partnerships.
Measures of success
In three months,
The candidate will have established a deep understanding of our current social media analytics tools and processes. They will actively contribute to ongoing projects, demonstrating proficiency in data analysis and providing valuable insights.
In six months,
The candidate is expected to lead initiatives aimed at optimizing social media strategies based on data-driven insights. This includes implementing improvements to measurement frameworks and collaborating with cross-functional teams to enhance overall social media performance.
In twelve months,
The individual in this role will have played a pivotal role in elevating the social analytics function. They will have successfully implemented advanced analytics techniques, contributed to strategic decision-making, and fostered a culture of continuous improvement within the team.
Responsibilities Of The Role
- Conduct in-depth social listening and sentiment analysis across various social media platforms.
- Utilize advanced analytics tools to interpret and present social media data in clear, actionable reports.
- Create and distribute periodic social and media reports for leadership, including daily, weekly, and quarterly reports, or custom reports as needed.
- Monitor and analyze social media conversations to identify emerging opportunities, potential risks, and competitor movements.
- Collaborate with cross-functional teams to strategize and develop data-driven social media campaigns.
- Manage the influencer marketing process, from vetting potential influencers to evaluating the success of campaigns.
- Monitor influencer campaigns and measure their impact on brand awareness, engagement, and conversion rates.
- Stay up-to-date with industry best practices, social media trends, and emerging technologies to enhance the effectiveness of social listening and influencer marketing efforts.
Skills And Experience
- Minimum of 6-7 years of experience in social media analytics and social listening.
- Proficiency in using social media analytics tools and platforms, such as Sprout Social, Hootsuite, Brandwatch, Talkwalker, or similar.
- Proven track record of successfully identifying social insights and trends, translating data into actionable business recommendations.
- Strong analytical and problem-solving skills, with the ability to derive valuable insights from complex datasets.
- Excellent communication and presentation skills, with the ability to communicate data-driven findings to stakeholders at all levels.
- Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.Please read our Privacy Notice (
https://www.wppmedia.com/pages/privacy-policy)
for more information on how we process the information you provide.While we appreciate all applications received, only those candidates selected for an interview will be contacted. requisitionid:42102
