Group Head - Social

Xaxis

6 - 7 years

15 - 19 Lacs

gurugram

Posted:4 days ago| Platform:

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Skills Required

social media analytics advanced analytics data analysis analytical group head brand awareness social media analyst creative services continuous improvement advertising

Work Mode

Work from Office

Job Type

Full Time

Job Description

Conduct in-depth social listening and sentiment analysis across various social media platforms.
Utilize advanced analytics tools to interpret and present social media data in clear, actionable reports.
Create and distribute periodic social and media reports for leadership, including daily, weekly, and quarterly reports, or custom reports as needed.
Monitor and analyze social media conversations to identify emerging opportunities, potential risks, and competitor movements.
Collaborate with cross-functional teams to strategize and develop data-driven social media campaigns.
Manage the influencer marketing process, from vetting potential influencers to evaluating the success of campaigns.
Monitor influencer campaigns and measure their impact on brand awareness, engagement, and conversion rates.
Stay up-to-date with industry best practices, social media trends, and emerging technologies to enhance the effectiveness of social listening and influencer marketing efforts.

Skills and Experience

Minimum of 6-7 years of experience in social media analytics and social listening.
Proficiency in using social media analytics tools and platforms, such as Sprout Social, Hootsuite, Brandwatch, Talkwalker, or similar.
Proven track record of successfully identifying social insights and trends, translating data into actionable business recommendations.
Strong analytical and problem-solving skills, with the ability to derive valuable insights from complex datasets.
Excellent communication and presentation skills, with the ability to communicate data-driven findings to stakeholders at all levels.
Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.

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