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Sansera Engineering Limited
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Graduate Engineer

Graduate Engineer

Sansera Engineering Limited

0 years

0 Lacs

bengaluru karnataka india

Posted:6 hours ago| Platform:

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Skills Required

design engineering support development strategies marketing research data pricing drafting estimation negotiation reporting pipeline forecast

Work Mode

On-site

Job Type

Full Time

Job Description

Bridge Between Technical & Commercial Teams

Act as a link between design/engineering teams and customers.
Translate technical capabilities into customer value propositions.

Market Development

Identify potential markets, applications, and customer segments.
Support business development through technical marketing.

Product Promotion & Positioning

Highlight product advantages based on engineering knowledge.
Conduct product demos, technical presentations, and seminars.

Customer Support

Provide pre-sales and post-sales technical assistance.
Address customer queries related to product specifications.

Competitor Analysis

Track competitor technologies, features, and pricing.
Suggest strategies to stay competitive.

Responsibilities of a Marketing Engineer

Market Research & Analysis
- Collect data on industry trends, customer requirements, and competitor activities.
- Provide inputs for product development and pricing strategy.
Lead Generation & Business Development
- Identify new customers through exhibitions, trade shows, and digital marketing.
- Generate qualified leads and pass them to the sales team.
Technical Documentation
- Prepare brochures, datasheets, case studies, and presentations.
- Support in drafting proposals, quotations, and technical tenders.
Sales Support
- Work closely with the sales team to explain technical benefits.
- Assist in cost estimation and negotiation with customers.
Customer Relationship Management
- Build strong relationships with existing and prospective clients.
- Gather customer feedback for continuous improvement.
Reporting & Forecasting
- Prepare monthly/quarterly marketing reports.
- Track sales pipeline and forecast market demand.

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