Google Tag Manager

Role:

Work Location:

Hire Type:

Duration:

Notice Period:

Shift Timing:

Google Tag Manager Developer/Implementation Specialist

Core Responsibilities

• Implementation & Configuration: Set up and manage GTM containers for web/mobile platforms, including tags, triggers, and data layers.
• Tracking Solutions: Develop custom JavaScript code for advanced tracking in GTM and integrate GA4/third-party platforms (e.g., Facebook Pixel, BigQuery).
• Data Integrity: Ensure compliance with GDPR/CCPA and validate tracking accuracy using tools like Google Tag Assistant and Chrome DevTools.
• Collaboration: Work with marketing, UX, and dev teams to translate business goals into tracking requirements.
• Reporting & Insights: Generate attribution reports, identify conversion bottlenecks, and visualize data via Looker Studio or similar tools.

Key Skills & Qualifications

• Technical Expertise: Proficiency in GTM, GA4, JavaScript, HTML/CSS, and browser debugging tools.
• Data Management: Experience with APIs, data layers, and server-side GTM.
• Analytical Skills: Ability to analyze user behavior and optimize tracking for marketing campaigns.
• Certifications: Google Analytics/Tag Manager certifications preferred.

Suggested Additions

• Advanced Tools: Include server-side GTM, BigQuery, and attribution platforms like AppsFlyer.
• Collaborative Workflows: Emphasize cross-departmental coordination for tracking implementation and troubleshooting.

 Interested candidates can share their resume at manita.kriplani@leanitcorp.com