Google and Meta Ads Executive

About role

Google & Meta Ads Executive

Key responsibilities

• Strategically plan, launch, and manage high-performing ad campaigns on

  Meta Ads (Facebook & Instagram)

  and

  Google Ads (Search, Display, YouTube)

  .
• Conduct

  audience segmentation

  and

  keyword research

  to optimize ad targeting.
• Implement and manage

  A/B testing

  on ad creatives, copy variations, and audience groups.
• Track and analyze key metrics such as

  CTR, CPC, CPA, ROAS

  , and campaign ROI.
• Collaborate with creative and content teams to develop

  high-converting ad creatives and messaging

  .
• Monitor daily budgets and campaign pacing to ensure maximum performance without overspend.
• Utilize tools like

  Google Analytics, Meta Events Manager

  , and conversion tracking to measure campaign effectiveness.
• Generate performance reports with actionable insights for internal stakeholders or clients.
• Stay updated with the

  latest trends, algorithm changes, and advertising policies

  on both platforms.

Requirements

• 2+ years of experience in managing campaigns on

  Meta Ads Manager

  and

  Google Ads

  .
• Strong command of performance marketing KPIs:

  ROAS, CTR, CPC, CPA

  , audience funnels, and attribution.
• Proven experience with

  scaling ad campaigns and managing high budgets

  effectively.
• Working knowledge of

  Google Analytics

  ,

  UTM parameters

  ,

  conversion tracking

  , and

  pixel setup

  .
• Ability to interpret data, identify trends, and optimize accordingly.
• Excellent communication skills and the ability to collaborate with cross-functional teams (design, content, strategy).

What you'll gain

• In-depth understanding of

  full-funnel campaign strategies

  across both Google and Meta platforms.
• Hands-on experience in

  creative testing, budget management, and performance scaling

  .
• Opportunity to work on

  live, impactful campaigns

  that contribute directly to business growth.
• Exposure to

  data-driven marketing

  strategies and high-level performance optimization.