Google Ads,Meta Ads and PPC Expert

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About the Role:

We are looking for a results-driven Google Ads, Meta Ads, and PPC Expert with at least 2 years of experience in managing and optimizing paid digital advertising campaigns to drive ROI, traffic, and conversions. This role demands deep knowledge of PPC principles and hands-on experience with both Google and Meta advertising platforms.

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads (Search, Display, YouTube, Shopping), Meta Ads (Facebook, Instagram), and other relevant platforms.
• Conduct thorough keyword research, audience segmentation, and competitor analysis to efficiently target the right users.
• Write and test compelling ad copies, creatives, and calls-to-action to maximize click-through rates (CTR) and conversions.
• Monitor and optimize bids, budgets, and performance metrics (CTR, CPC, CPA, ROAS, Quality Score) to improve campaign efficiency and effectiveness.
• Implement A/B testing for ads, landing pages, and bidding strategies to improve campaign outcomes continuously.
• Identify and manage negative keywords to reduce wasted spend and improve ad relevance.
• Track campaign results using tools like Google Analytics, Google Tag Manager, and Meta Pixel, and generate detailed performance reports with actionable insights.
• Stay updated on the latest trends, platform policy changes, and best practices in PPC and paid social advertising.
• Collaborate closely with marketing and creative teams to align campaigns with overall business goals and brand messaging.

Requirements:

• Minimum 2 years of proven experience in PPC campaign management, including Google Ads and Meta Ads.
• Strong expertise in PPC concepts, including bid management, keyword research, conversion tracking, remarketing, and campaign optimization.
• Proficiency with Google Ads Manager, Meta Ads Manager, Google Analytics, and other advertising and analytics tools.
• Relevant certifications in Google Ads and Meta Ads are a plus.
• Excellent analytical skills, attention to detail, and ability to interpret campaign data for optimization.
• Strong communication skills and ability to work independently and within a team.

How to Apply:

Application for Google Ads, Meta Ads & PPC Expert – Indore

Note:

This is a 100% office-based position in Indore. Candidates seeking work-from-home or remote opportunities are requested not to apply. This will save you and our time.