Google Ads Specialist (In House - Udaipur)

Summary

Position: Google Ads Specialist

Location: Udaipur/In-House

Employment Type: Full-Time

Experience Required: 2+ years in Google Ads campaign management

Salary Range: 30K to 45K

Key Responsibilities

Google Ads Specialist

Campaign Strategy & Execution:

• Plan, set up, and manage Google Ads campaigns across platforms, including Search, Display, Shopping, and YouTube.
• Develop comprehensive PPC strategies tailored to client objectives and industry standards.
• Conduct in-depth keyword research and audience targeting to ensure high ad relevance.

Performance Optimization:

• Monitor and optimize campaign performance metrics such as CTR, CPC, Quality Score, and ROAS.
• Conduct A/B testing on ad creatives, landing pages, and bidding strategies to improve performance.
• Implement effective negative keyword strategies to minimize ad spend wastage.

Landing Page Collaboration:

• Collaborate with designers and developers to create high-converting landing pages.
• Align ad messaging with landing page content for a seamless user experience.

Conversion Tracking & Analytics:

• Set up and manage conversion tracking using Google Tag Manager and Google Analytics.
• Ensure all campaigns are effectively tracked for lead generation and e-commerce performance.
• Generate actionable insights from data to refine strategies and enhance campaign ROI.

Client Communication & Reporting:

• Prepare and present performance reports, insights, and future recommendations to clients or internal stakeholders.
• Maintain consistent communication to ensure client goals are met and exceeded.

What We’re Looking For

We are looking for a self-motivated and data-driven Google Ads Specialist with the following qualifications:

Experience:

• Minimum 2 years of hands-on experience in managing and optimizing Google Ads campaigns.
• Proven success in managing high-budget campaigns across various industries (Preference to Healthcare and Local Ads Experience).

Technical Skills:

• Proficient in Google Ads, Google Analytics, and Google Tag Manager.
• Experience with keyword research tools such as SEMrush, Ahrefs, or Moz.
• Knowledge of A/B testing tools like Google Optimize, Optimizely, or Hotjar is a plus.
• Basic understanding of HTML/CSS for tracking and tagging.

Analytical & Creative Skills:

• Strong analytical mindset with the ability to interpret campaign data and provide actionable recommendations.
• Ability to craft compelling ad copy and work collaboratively with design teams.

Soft Skills:

• Excellent communication and presentation skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• A proactive and adaptable approach to solving challenges.

What We Offer

• Competitive salary package {30K to 45K}
• Opportunities for professional growth and skill development.
• A collaborative and supportive team environment.
• Flexible working hours.
• Exposure to diverse industries and clients.