Google Ads Specialist

Job Title: Google Ads SpecialistOverview

We are seeking a detail-oriented and analytical Google Ads Specialist to plan, execute, and optimize paid search and display campaigns. The ideal candidate has a strong understanding of Google Ads, data analysis, audience targeting, and conversion optimization. You will own the full lifecycle of campaigns—from keyword research to performance reporting—to drive measurable results.

Key Responsibilities

• Develop, implement, and manage Google Search, Display, Shopping, YouTube, and Performance Max campaigns.
• Conduct thorough keyword research, audience segmentation, and competitor analysis.
• Write and test high-performing ad copy, extensions, and creative assets.
• Optimize campaigns for CPC, CPA, ROAS, CTR, conversion rates, and overall profitability.
• Set up and manage conversion tracking, including Google Tag Manager and Google Analytics (GA4).
• Monitor daily performance and make data-driven adjustments to maximize ROI.
• Conduct A/B tests to improve ads, landing pages, and bidding strategies.
• Prepare detailed performance reports and provide strategic recommendations.
• Collaborate with marketing, design, and product teams to align campaigns with broader objectives.
• Stay up to date with Google Ads updates, tools, and best practices.

Required Qualifications

• Proven experience managing Google Ads campaigns with measurable results.
• Strong understanding of PPC strategy, bidding models, Quality Score, and conversion funnels.
• Proficiency with Google Ads, Google Analytics (GA4), Google Tag Manager, and keyword tools.
• Excellent analytical skills and ability to interpret data to drive decision-making.
• Strong written communication skills, especially in ad copywriting.
• Ability to manage multiple projects and meet deadlines.

Preferred Qualifications

• Google Ads Certification(s).
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) or CRM systems.
• Familiarity with landing page builders (Unbounce, Instapage, Webflow).
• Experience working in a digital marketing agency environment.

Soft Skills

• Detail-oriented problem solver
• Proactive and results-driven
• Strong organizational and communication skills
• Ability to work independently and collaboratively

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person