Google Ads & SEO Consultant

Position Overview

We are seeking an experienced Google Ads & SEO Consultant who can drive impactful digital campaigns, optimize search visibility, and create engaging content for government-related initiatives. The ideal candidate should have hands-on expertise in Google Ads, SEO strategy, analytics, and must be fluent in Marathi to develop scripts, creatives, and campaign content tailored for regional audiences.

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Key Responsibilities

Google Ads Management

Plan, execute, and optimize paid campaigns (Search, Display, Video, Performance Max).

Conduct keyword research with a focus on government program-related terminology.

Manage ad budgets effectively to maximize ROI.

Track and analyze campaign performance with Google Analytics & Tag Manager.

SEO Strategy & Execution

Develop and implement SEO strategies for government initiatives and projects.

Perform on-page and off-page SEO, including link building and technical SEO audits.

Optimize content for local search (Marathi + English keywords).

Ensure compliance with Google algorithm updates and government guidelines.

Government Project Expertise

Understand structure, communication style, and outreach priorities of government departments & schemes.

Translate complex government program details into easy-to-understand digital messaging.

Align SEO and Ads strategy with public awareness campaigns.

Content & Script Creation (Marathi & English)

Write ad copies, blogs, and landing page content in Marathi & English.

Prepare Marathi scripts for reels, radio spots, voiceovers, and campaign creatives.

Ensure cultural sensitivity and audience connect in regional communication.

Analytics & Reporting

Provide detailed performance reports with actionable insights.

Suggest optimization strategies for continuous improvement.

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Required Skills & Qualifications

Proven experience (5+ years) in Google Ads & SEO management.

Strong knowledge of government projects, policies, and outreach communication.

Native-level fluency in Marathi (speaking, reading, writing) and proficiency in English.

Expertise in Google Ads Manager, Search Console, Analytics, Tag Manager, SEMrush/Ahrefs/Similar tools.

Ability to draft Marathi scripts for video/audio campaigns.

Strong analytical mindset and ability to present performance metrics.

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Preferred Attributes

Past experience handling digital campaigns for government departments, NGOs, or public sector projects.

Creative approach to regional storytelling and engagement.

Strong communication and project management skills.

Ability to collaborate with designers, developers, and PR/communications teams.

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Location & Engagement

Dont apply if not in these locations

Engagement: Full-time / Contract (depending on project needs)

Compensation: Competitive, based on experience and project expertise