Google Ads Manager

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About Giffy Sign LLP

Giffy Sign is a leading manufacturer and online retailer of high-quality, custom wallpapers and murals. With a passion for transforming spaces, we operate five distinct e-commerce websites that cater to a diverse, worldwide customer base. Our mission is to bring art and personality to walls everywhere. As we continue to expand our global footprint, we are looking for a skilled and ambitious Ads Manager to spearhead our paid acquisition efforts and drive significant growth.

The Role

We are seeking an experienced and results-driven Google & Meta Ads Manager to develop, manage, and optimize our paid advertising efforts across both platforms for our five international e-commerce websites. The ideal candidate is a strategic thinker with a deep understanding of the Google and Meta ad ecosystems, a proven track record of delivering a strong Return on Ad Spend (ROAS), and a passion for data-driven marketing. You will be responsible for managing a significant ad budget and playing a critical role in our company's global sales and marketing strategy.

Key Responsibilities

• Strategy & Execution:

  Design, implement, and manage comprehensive paid advertising strategies across both Google Ads (Search, Shopping, Performance Max, Display, YouTube) and Meta Ads (Facebook & Instagram) to meet sales and growth targets.

• Multi-Store Management:

  Oversee and tailor campaigns for five separate e-commerce websites, adapting strategies for different target regions, languages, and customer demographics on both Google and Meta platforms.

• Budget Management:

  Allocate and manage a substantial monthly advertising budget effectively across all platforms and campaigns to maximize ROI and achieve key performance indicators (KPIs).

• Audience & Keyword Management:

  Conduct continuous keyword research (for Google) and in-depth audience research and development (for Meta), including lookalike audiences, custom audiences, and interest/behavioral targeting.

• Campaign Optimization:

  Continuously monitor campaign performance, analyzing metrics such as CTR, CPC, CPA, and ROAS. Implement A/B testing for ad copy, creative assets, landing pages, and bidding strategies to improve results.

• E-commerce Campaign Management:

  Set up, manage, and optimize Google Shopping campaigns and Meta Catalogue Ads (Advantage+), ensuring product feeds are accurate and optimized for both platforms.

• Creative Collaboration:

  Work closely with our creative team to develop compelling ad copy and request engaging visual assets (images, videos, carousels) specifically tailored for both Google's and Meta's platforms.

• Reporting & Analysis:

  Generate regular, insightful performance reports from both Google Ads and Meta Ads Manager. Translate complex data into actionable recommendations for future campaign improvements.

• Industry Trends:

  Stay current with the latest trends, tools, and best practices in paid media, digital advertising, and the e-commerce industry.

Required Qualifications & Skills

• 3-5+ years of hands-on experience managing Google Ads and Meta Ads campaigns, with a strong focus on e-commerce.
• Proven track record of managing large monthly ad spends and consistently delivering a strong ROAS across both platforms.
• In-depth knowledge of Google Ads, Google Analytics (GA4), Google Tag Manager, and Google Merchant Center.
• Extensive, hands-on experience with Meta Ads Manager, including setting up and optimizing campaigns using the Meta Pixel and Conversions API (CAPI).
• Strong experience with Google Shopping, Performance Max, and Meta Advantage+ Shopping campaigns is essential.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent organizational skills and the ability to manage multiple projects and websites simultaneously.
• Strong communication skills, both written and verbal.