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Profile: Google Ads Editor Location: Kirti Nagar, Delhi Experience Required: 1-2 years Job Type: Onsite Job Summary: We are seeking a highly skilled and detail-oriented Google Ads Specialist to join our marketing team. The ideal candidate will manage and optimise Google Ads campaigns using tools like Google Ads Editor to improve performance, maximise ROI, and achieve our business objectives. Key Responsibilities: Create, manage, and optimise Google Ads campaigns, including search, display, shopping, and video ads. Use Google Ads Editor to perform bulk edits, manage multiple campaigns, and implement changes efficiently. Conduct keyword research and competitor analysis to develop high-performing campaigns. Monitor and analyse campaign performance metrics, such as CTR, CPC, and conversion rates, to ensure KPIs are met. A/B test ad creatives, landing pages, and bid strategies to improve performance. Collaborate with cross-functional teams (e.g., content, design, and analytics) to align campaign goals with overall marketing strategies. Stay up-to-date with Google Ads best practices, trends, and platform updates. Generate regular performance reports and provide actionable insights for optimisation. Ensure proper tracking and reporting by setting up conversion tracking, analytics, and tag management systems. Qualifications: Bachelor’s degree in Marketing, Advertising, Business, or a related field. Proven experience managing Google Ads campaigns, preferably in a fast-paced or agency environment. Proficiency with Google Ads Editor for bulk edits and campaign management. Strong analytical skills with experience in Google Analytics, Data Studio, and other reporting tools. Familiarity with bid management tools and scripts for campaign automation. Excellent communication skills and attention to detail. Certification in Google Ads (preferred). Skills and Competencies: Advanced knowledge of PPC strategies and campaign structures. Expertise in keyword research, negative keyword strategies, and ad copywriting. Ability to analyse data and derive actionable insights. Time management and multitasking skills to manage multiple accounts/campaigns simultaneously. Show more Show less
