GN - SONG - MT - Marketing Transformation - LS - Consultant

Job Description

Job Title - GN - SONG - MT - Marketing Transformation - LS - Manager Management Level :07 - Manager Location::Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad Must have skills:Marketing Transformation, Lifesciences Job Summary The Life Sciences Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Life Sciences (Pharmaceuticals, Biotechnology and Medical Technology) and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. Roles & ResponsibilitiesStrong project management skills to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams. An analytical & data driven mindset to drive result-oriented decisions Consulting & Advisory service Market Research Analysis and assessment of the pharmaceutical market across disease areas and opportunity identification for new launches, indication expansions, identify emerging trends, competitive landscapes, and new opportunities within the life sciences sector. Competitor benchmarking, patient journey mapping, segmentation & targeting Digital Marketing Develop E2E strategy & campaigns:Liaise with key client stakeholders in the marketing teams to design strategies for omni-channel marketing campaigns. Lead development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization Provide expertise on Content design and campaign execution:Able to provide a perspective on identification and selection of the right digital channels and content types based on campaign objectives. Able to understand client requirements based on their briefs & ideate to appropriate creative designs. Support end to end campaign execution and suggest ways for optimization. Marketing Technology Lead platform assessment and solution design :Understand the marketing value chain across process, technology & people. Conduct a thorough assessment, propose a solution along with an operating model & define KPIs for different marketing technologies Adobe / SF / Veeva. Have an understanding of the regulatory, compliance and governance landscape in the industry and build frameworks for scale up. MarTech Consulting Projects:Lead projects focusing on optimizing the MarTech stack and develop use cases to improve utilization of existing MarTech stack. Research, evaluate and recommend new martech systems and suppliers. Keep a holistic understanding of existing and upcoming martech platforms and how they connect into the broader marketing technology landscape. Tools & Platforms:Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc. Value realization :Crafting a value tree and developing business cases for implementation and scale up Gen AI Be aware of the latest AI developments in the Life Science industry and be able to co-create customized solutions for the client to meet their objectives. Have experience in CDP tools and platforms. Design and implement GenAI use cases Sales & Business Development Generating new business engagements:Drive new business opportunities by identifying and pursuing new leads, defining GTM strategy, facilitate client discussions and presentations to drive new business and client relationships. Own and drive RFP/RFI response coming in from Life Science customers Practice Development Take on leadership role:Support overall growth of practice across all the pillars Marketing as well as sales, & service through a combination of business development, talent management, oversight of delivery work, and thought leadership. Collaborate with Salesforce, Veeva, Adobe, IQVIA etc. business groups, to enable business capabilities with agility, velocity, and quality while optimizing costs. Establish a strong network with key stakeholders in the Accenture ecosystem, across geographies to socialize and amplify the GN Song capabilities, operating model and ways of working to generate demand and meet the KPIs Lead and motivate teams with diverse skills and backgrounds. Manage and mentor talented teams of consultants and technologists supporting, providing input and guidance into the talent strategy and actively participate in engagement, capability development activities. Professional & Technical Skills: In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization Experience in working with middle to senior management levels within existing organization / client organizations Experience in working with Agencies or working in a Marketing agency for Life Sciences Clients Strong understanding of marketing, advertising technologies (with hands on) and ability to apply technology know-how to better how our clients reach out to their customers Additional InformationAn opportunity to work on transformative projects with key G2000 clients Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Our Company | AccentureQualification Experience:8+ years Educational Qualification:MBA from a tier 1 institute with preferably bachelors degree in marketing, Journalism, Communications, or a related field