GM Sales -Horeca-PAN INDIA (HQ@ Chennai)

Position Title:

Industry:

Role Overview:

key accounts, hotel chains, restaurant groups, catering units, and institutional buyers

Key Responsibilities:

• Develop and execute

  PAN India HoReCa sales strategy

  aligned with company objectives.
• Identify and onboard

  key HoReCa accounts

  including hotel chains, restaurant networks, catering companies, QSRs, cloud kitchens, and institutional buyers.
• Build and manage

  channel partners, distributors, and HoReCa-focused sales networks

  nationwide.
• Lead and monitor a

  national HoReCa sales team and regional managers

  to ensure monthly and annual sales targets.
• Negotiate

  rate contracts, annual business agreements, and bulk purchase deals

  with major clients.
• Drive

  sampling, activation, menu listing, chef engagement programs, and product placement

  at key outlets.
• Ensure

  credit control, receivables management, and profitability

  from HoReCa accounts.
• Coordinate closely with

  production, logistics, and supply chain

  for order fulfillment.
• Monitor

  market intelligence, competitor activities, and pricing trends

  in the HoReCa segment.
• Support

  new product introductions and menu adaptation strategies

  for institutional clients.
• Ensure strong

  relationship management and periodic business review meetings

  with key accounts.

Candidate Profile:

• Experience:

  Minimum

  15–20 years

  in FMCG / F&B sales with

  at least 5+ years handling national HoReCa / Institutional Sales

  .
• Strong network and relationships with

  hotel purchase managers, chefs, QSR procurement heads, catering units, and restaurant chains

  .
• Proven track record in

  contract negotiations and institutional key account management

  .
• Experience in managing

  PAN India teams and distributor networks

  for HoReCa.

• Language:

  Must speak fluent Hindi

  (mandatory) along with English. Knowledge of South Indian languages is an added advantage.
• Based out of

  Chennai HQ

  or willing to relocate.
• Excellent

  people management, negotiation, and commercial acumen

  .
• Open to

  extensive travel across India

  .

Key Competencies:

• HoReCa Sales Strategy & Execution
  
• Key Account Management (Hotel & Institutional Sales)
  
• Contract Negotiation & B2B Relationship Management
  
• Team Leadership & Performance Management
  
• Market Penetration & Business Development
  
• Cross-functional Coordination (SCM / Marketing / Finance)
  
• Hindi Communication –

  Mandatory for national client handling

Pl share your updated resume to admin@banyantalenthr.com