Global Marketing & Sales Analytics Lead

ABB

10 - 15 years

25 - 30 Lacs

bengaluru

Posted:4 days ago| Platform:

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Skills Required

sales analytics global sales san project management order management sales enablement ai power bi sales support sales content creation analytics marketing economics operations marketing manager design data visualization ml

Work Mode

Hybrid

Job Type

Full Time

Job Description

We are looking for an experienced professional to lead our Lead-to-Order Management and Analytics initiatives, driving conversion from marketing campaigns to business results and enabling data-driven decisions across global teams.

Key Responsibilities

Own the lead-to-order conversion process and ensure systematic capture and qualification of leads.
Implement dashboards to track conversion effectiveness and campaign ROI.
Drive adoption and accountability across sales teams for lead follow-up and qualification.
Analyze funnel performance and recommend improvements to increase order conversion.
Design and maintain Power BI dashboards and reporting frameworks, including AI-powered insights.
Develop sales support materials (presentations, playbooks, case studies) with Sales Enablement.

Qualifications

Bachelors or Masters degree in Business, Economics, Engineering, or IT.
10+ years of experience in sales, marketing, or commercial excellence.
Fluent in English with strong communication and collaboration skills.
Advanced expertise in Power BI and data visualization; experience with AI/ML techniques.
Familiarity with GenAI tools for analysis and content creation.
Strong project management and stakeholder engagement skills.
International travel required.
Ability to interact confidently with management and present insights clearly.
Comfortable with reporting, stakeholder engagement, and driving strategic impact.

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