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Global Assistant Brand Manager

Global Assistant Brand Manager

Unilever

3 - 8 years

20 - 25 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

consumer research supply chain procurement business administration penetration networking project management consumer insights deployment fmcg

Work Mode

Work from Office

Job Type

Full Time

Job Description

Consumer Intimacy

Put the consumer at the heart of all strategy and execution.
Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth.

Project Management

Work with R&D, Supply Chain, and finance teams to design and bring to life the innovation pipeline and ensure the timely delivery of projects.
Co-create mixes with partners across all functions, both internal (R&D, SC, Finance, Procurement, etc. ) and external (Creative, Pack Design, Consumer Research)
Own & deliver business metrics of turnover, gross margin, and share

Mix Design & Execution

Co-create the communication strategy for the brand and bring it to life across all campaigns based on true consumer insights.
Work with creative agencies to bring alive brand JTBDs to life through the process of issuing briefs, providing feedback, consumer testing, and final production.
Create Brand Experience Toolkits to enable 360 deployments of campaigns across multiple media channels.
Collaborate with R&D to create winning products on core and innovations to help drive greater loyalty.
Create pack designs with design agencies based on consumer insight and trade/channel realities.

Detailed Job Description:

End-to-end owner of the project This would include end-to-end innovation pipeline launches, partnering business teams to deliver in-year turnover, communication development, social-first campaign design & deployment,
Liaise closely with cross-functional network teams internally, and multiple creative agencies externally on a day-to-day basis, as well as interface with leadership teams to drive decision-making.

Required Qualifications:

Master s degree in marketing or business Administration OR Equivalent
Minimum 3+ years of experience in marketing
Demonstrated passion for the world of beauty
Action-oriented, with a healthy disregard for the status quo
Strong consumer intimacy
Strong Project Management skills. Experience in working with cross-functional teams, both internal and external
Preferred - experience in Social-First Crafting

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