Social Media Professional

2 - 3 years

3 - 7 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

What you ll own (day-to-day)


Channel objectives & cadences:

Define weekly IG/YT goals (fame v/s education) and set content format cadences

Briefs to publish:

Turn insights into tight briefs (hook, scripts, brand positioning check, thumbnail spec, CTA) and drive execution with creators/editors

Editorial Ownership:

Enforce tone of voice, OWN DBAs, design and content consistency and facts

Analytics

: Weekly reports (reach, saves, retention curves, first-3-seconds drop, click-outs), run A/B hooks, kill/scale decisions

Must-have skills & experience


2-3 years managing Instagram & YouTube for a creator, consumer brand or content house
Proven ability to systematise formats (not just one-off virals): hooks, scripting, thumbnails, publishing discipline
Data driven: read retention curves, CTRs, RPM basics (YT), and turn metrics into creative changes
On-brand writing: clear, non-alarmist, fact-checked; comfortable drafting hooks and captions
Comfortable working with FP on-cam while keeping OWN linkage front and centre

Nice-to-have


Basic editing (CapCut/PR), Canva for thumbnails, SEO for YT (metadata, chapters),
Meta Business Suite, YouTube Studio, Google Analytics/Mixpanel
 

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