Posted:3 days ago|
Platform:
Work from Office
Full Time
Key Responsibilities:
Social Media Strategy:
Develop and execute a social media strategy aligned with the restaurant's brand and marketing goals.
Identify target audiences and create content that resonates with them.
Content Creation and Curation:
Create engaging and visually appealing content for various social media platforms.
Curate user-generated content and collaborate with other departments for content creation.
Community Engagement:
Build and manage the online community by responding to comments, messages, and mentions.
Foster a positive and interactive online environment.
Campaign Management:
Plan and execute social media campaigns to promote restaurant events, promotions, and initiatives.
Monitor and analyze the performance of campaigns, adjusting strategies as needed.
Social Media Advertising:
Plan and execute paid social media advertising campaigns to reach a wider audience.
Optimize ad performance based on key metrics and goals.
Social Media Trends and Analysis:
Stay informed about social media trends, tools, and technologies.
Analyze social media metrics to assess the effectiveness of campaigns and strategies.
Collaboration with Cross-Functional Teams:
Collaborate with marketing, PR, and other departments to align social media efforts with overall business objectives.
Coordinate social media activities with ongoing marketing initiatives.
Brand Monitoring:
Monitor online mentions and reviews to maintain a positive brand image.
Address negative feedback in a timely and professional manner.
China Gate Restaurants
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