Full-Stack Engineer – AI Video Orchestration Platform (Enterprise B2B)

Company: Factual Holding Co

Venture studio building infrastructure-grade software businesses.

Salary: ₹50000-₹60000 per month

Role Summary

Factual Holding Co is building a commercial-grade AI video orchestration platform designed for high-spend DTC brands, creative strategists, and performance marketing teams operating in volatile ad environments. The product is not a consumer SaaS tool or a “gen-1 AI wrapper,” but an enterprise-oriented creative manufacturing system that automates strategy-to-asset pipelines at scale, replacing fragmented workflows and manual editing loops.

The Full-Stack Engineer will own end-to-end product execution across frontend, backend, and AI-integrated workflows, with a strong bias toward systems thinking, reliability, and orchestration over surface-level UI features.

This role is critical to building infrastructure that enables:

• High-volume creative variation generation
• Directed AI workflows (not black-box generation)
• Enterprise-grade reliability, transparency, and trust

Core Responsibilities

Platform Architecture & Engineering

• Design and implement full-stack architecture for an AI-driven video orchestration platform that connects research, scripting, asset generation, assembly, and iteration into a single system
• Build scalable backend systems to support high-volume creative testing workflows (100+ variants per concept) without performance degradation
• Ensure modular, extensible architecture that supports future expansion into deployment, analytics, and feedback loops

Frontend Development

• Develop intuitive, low-cognitive-load interfaces that replace traditional timeline-based editing complexity with guardrail-driven orchestration flows, optimized for non-technical but high-stakes users
• Implement UI patterns that allow users to define creative strategy inputs (angles, hooks, formats) while abstracting execution complexity

Backend & Systems Engineering

• Build APIs and services that manage creative input schemas (angles, briefs, constraints), asset generation pipelines, variant orchestration logic, and versioning and reproducibility
• Ensure deterministic behavior where required to avoid the “inconsistent output” failure common in gen-1 AI tools

AI & Media Pipeline Integration

• Integrate and orchestrate AI components across script and copy generation, visual asset generation, and avatar-based or voice-based video assembly (where applicable)
• Focus on directed AI execution, not prompt-spam or template layering

Quality, Trust, and Commercial Readiness

• Implement transparent system behaviors that support enterprise trust: predictable billing logic, observable outputs, and clear failure states
• Enforce output quality standards to avoid generic, templated, or uncanny valley results that damage brand credibility

Required Qualifications

Technical Skills

• Strong experience as a Full-Stack Engineer with frontend and backend ownership
• Proficiency with modern frontend frameworks such as React or equivalent
• Backend experience with scalable APIs, job queues, and async processing
• Experience integrating AI/ML or media pipelines such as LLMs, image or video generation systems
• Solid understanding of system design, performance optimization, and reliability

Product & Systems Thinking

• Ability to reason in workflows and systems, not just features
• Comfort building infrastructure for users operating under time pressure, volatility, and high financial stakes
• Strong judgment around abstraction boundaries and orchestration logic

Mindset Fit

• High intolerance for fragile, gimmicky, or deceptive SaaS patterns
• Bias toward clarity, determinism, and maintainability
• Comfortable working in a high-ownership environment with minimal hand-holding

Preferred Experience

• Experience building B2B SaaS platforms used by revenue-critical teams
• Familiarity with ad-tech, creative tooling, or performance marketing workflows
• Experience designing systems that replace fragmented toolchains with unified platforms