Full Stack Digital Marketeer

Job Title: Full Stack Digital Marketeer
Location: [Delhi / Remote / Hybrid – as applicable]
Job Type: Full-Time
Experience Required: 3–7 years
Industry: EdTech

About Us:

We are a fast-growing EdTech company committed to revolutionizing education through technology and innovation. Our mission is to empower learners with quality content, engaging experiences, and seamless access to resources. We’re looking for a Full Stack Digital Marketeer who can take ownership of our digital growth engine end-to-end and help us scale efficiently.

Role Overview:

As a Full Stack Digital Marketeer, you will be responsible for the complete digital marketing lifecycle – from performance marketing to content strategy, SEO/SEM, analytics, automation, and funnel optimization. You will work closely with cross-functional teams (product, sales, design, and tech) to drive qualified leads, user acquisition, and brand visibility.

Key Responsibilities:

Performance Marketing

• Run and optimize paid campaigns across platforms (Google Ads, Facebook/Instagram, LinkedIn, YouTube, etc.)
• Manage campaign budgets, bidding strategies, and ROAS goals
• A/B test ad creatives, copies, and CTAs for performance improvement

SEO & Organic Growth

• Own on-page and off-page SEO strategy
• Optimize website structure, landing pages, meta-data, and internal linking
• Collaborate with content teams for blog, backlink, and keyword strategy

Content & Email Marketing

• Develop and manage content calendars (blogs, emailers, social media posts)
• Craft drip email campaigns and newsletters for engagement and conversion
• Set up automation flows using tools like Mailchimp, Hubspot, or WebEngage

Web & Funnel Optimization

• Work with design and dev teams to improve landing page UX and CRO
• Track user journeys via heatmaps, recordings, and Google Analytics
• Optimize CTAs, forms, and lead magnets across the website

Analytics & Reporting

• Monitor KPIs across all digital platforms
• Build weekly/monthly reports using Google Data Studio, GA4, etc.
• Derive insights to improve ROI and reduce CPA

Required Skills & Qualifications:

• 3–4 years of proven experience in full-stack digital marketing, preferably in EdTech, SaaS, or consumer tech
• Hands-on expertise with Google Ads, Meta Ads, SEO tools (Ahrefs, SEMrush), GA4, Tag Manager
• Strong grasp of marketing automation tools (HubSpot, MoEngage, WebEngage)
• Solid understanding of UX, HTML basics, and landing page builders (Unbounce, Webflow, WordPress)
• Excellent written and verbal communication skills
• Analytical mindset with a love for data-driven decision-making

Good to Have:

• Experience with B2B/B2C funnels in education or coaching industries
• Certifications in Google Ads, SEO, or Marketing Automation
• Experience working in a startup or growth-stage company

What We Offer:

• A high-impact role with end-to-end ownership
• Opportunity to work on purpose-driven EdTech projects
• Fast-paced, collaborative work environment
• Competitive salary & performance-based incentives

To Apply:
Email your CV, portfolio , and a short write-up on your most successful campaign to: hr@indiancounsellingservices.com

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person