Freelance Opportunity - Growth And Audience Producer

Job Description

Job Description We are seeking a skilled and experienced Audience Engagement and Growth Producer to work with us as a freelancer for a duration of 6 months. The ideal candidate will have a proven track record in search engine optimization (SEO) with a strong understanding of content performance metrics and the ability to develop and advise on content strategies aligned with organization goals. This role requires collaboration with various BBC Indian language content teams to optimize current content, identify trending topics and competitive trends. You will be responsible for optimizing content for websites and social media platforms, preparing audience engagement reports, and providing insights on the workings of platforms like Google and social media platforms. Who We Are From April 2024, the majority of the BBC’s Indian operations has moved to the Collective Newsroom which has been set up by some of the BBC’s most experienced journalists in India. It has more than 250 journalists and operational staff, bringing you distinctive, impartial and world-class content and is the BBC’s sole provider of content for its Indian language websites and social media platforms including English. Based in the BBC’s largest international market, we bring you the best of Indian journalism guided by the world’s biggest and most reputable news organisation. We provide digital, audio and television content in Hindi, Tamil, Gujarati, Marathi, Punjabi and Telugu as well as English. Our Vision: “Home to India’s most credible, creative and courageous journalism.” Our Mission: “To lead with facts bringing diverse voices through innovative and impactful journalism in the public interest.” We are an equal-opportunity employer, that strongly supports diversity and inclusion at the workplace and encourages female candidates and persons from other diverse groups such as marginalized, under-privileged communities and differently abled people, to apply. To know more about us, please visit our website: https://collectivenewsroom.com/ Last Date to Apply: 15 June 2025 Key responsibilities and accountabilities Collaborate with content teams to develop and execute content strategies aligned with SEO goals, including keyword research, content optimization and calendar events coverage. Optimize current content, including the title tags and meta description, headlines and copy to improve search ranking, discover impressions and internal linking. Conduct keyword research for video titles, descriptions, tags, and metadata to ensure videos are optimized for social media platforms. Identify trending topics and competitive trends, along with coverage and new format opportunities. Help develop workflows with content teams for implementation of SEO ideas. Prepare detailed strategy reports and insights for our websites and social media platforms with the Growth and Audience Producer. Create content gap analysis and competitor reports. Optimize video content for YouTube/Instagram/Facebook's algorithm, ensuring best practices for video formats and optimization (thumbnails, titles, descriptions, tags, captions, and playlists). Monitor and analyze competitor social media content, identify best practices, and stay up-to-date with trends in the digital media and news industry. Develop a steady flow of data-driven content ideas on the latest news developments. Partner with Growth and Audiences Producer on deep and actionable analysis and communication with stakeholders in BBC London. Stay updated with algorithm changes on search engines and social media platforms and interpret the same in time for the content teams. Suggest ideas for product improvement Leverage news and tech industry contacts to develop insights, build on your knowledge and usage of new or existing tools for improvement of our content Knowledge, skills, training and experience Requirements Essential: SEO and search engine marketing experience Proven experience in SEO for websites, including keyword research, competitive analysis, content optimization Experience with popular SEO tools like Google, SEMrush, or Ahrefs and similar tools and software. Knowledge of local, mobile, and video SEO. In-depth experience with website analytics tools like Google Analytics. The ability to retrieve and interpret data, data visualization and effective communication with relevant stakeholders Critical and creative thinking Strong editorial acumen and understanding of content performance metrics You will have constant finger on the pulse of news industry, updating teams with upcoming trends – before everyone else notices the same. Good contacts and relations in the tech and digital news industry. Team player with understanding of timelines and pressures to work in a digital newsroom. Show more Show less