Franchise Sales Manager

Job Title: Franchise Sales Manager – Grocery Retail

Department: Sales
Reporting To: CBO / Head of Franchise Development

Job Summary:

The Franchise Sales Manager will lead the expansion of SBS Food Mart’s grocery retail network by identifying, engaging, and converting potential franchise partners. The role demands a strong understanding of grocery retail operations, investment models, and store formats to ensure franchisees are a perfect fit for our business model.

Key Responsibilities:1. Lead Generation & Prospecting

• Generate quality franchise leads through social media campaigns, local trade fairs, grocery industry networks, property agents, and business associations.
• Target entrepreneurs and investors interested in grocery and FMCG retail.
• Screen prospects for financial strength, location feasibility, and retail experience.

2. Franchise Sales & Deal Closure

• Present the SBS Food Mart grocery franchise concept, highlighting advantages like product range, supply chain, and profit margins.
• Share detailed investment break-up, expected ROI, and operational model.
• Conduct store visits or model store tours for serious prospects.
• Close deals by negotiating franchise terms, fees, and agreements.

3. Relationship & Territory Management

• Maintain strong rapport with potential franchisees during the evaluation phase.
• Suggest the best store formats (Mini Mart, Super Mart, Hyper Mart) based on demographics and local demand.
• Hand over closed deals to the store setup and operations team for execution.

4. Market Research & Competitor Analysis

• Identify high-potential grocery retail locations across towns and cities.
• Study competitors like Reliance Smart, D-Mart Ready, Big Bazaar, and JioMart for pricing, offers, and expansion strategy.
• Provide inputs to marketing for territory-specific promotions.

5. Reporting & Coordination

• Maintain updated lead pipeline in CRM software.
• Submit weekly/monthly sales reports to management.
• Coordinate with legal, operations, and supply chain teams for smooth onboarding.

Required Skills & Qualifications:

• Bachelor’s degree in Business, Marketing, or Retail Management (MBA preferred).
• 3–5 years of experience in franchise sales, preferably in grocery/FMCG retail.
• Strong negotiation, closing, and interpersonal skills.
• Knowledge of grocery store operations, supply chain, and SKU management.
• Excellent presentation and communication skills.
• Ability to travel for meetings and market visits.

Key Performance Indicators (KPIs):

• Number of new grocery franchise stores opened per month/quarter.
• Lead-to-franchise conversion rate.
• Expansion into new cities/towns as per plan.
• Franchisee onboarding satisfaction score.

Salary & Benefits:

• Competitive base salary.
• Attractive incentives based on franchise sales targets.
• Travel & accommodation reimbursement for outstation meetings.
• Fast-track career growth in the organization.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹70,000.00 per month

Benefits:

• Provident Fund

Work Location: In person