Field Sales Executive

Basic Information

• Role

  : Field Sales Executive

• Function / Department

  : Sales & Marketing

• Reports to (Role)

  : Area Sales Manager / Regional Sales Manager

• Location of posting

  : [Insert City/State/Region as per requirement]

• Qualification

  : Bachelors degree in Marketing, Business Administration, or any related field. Diploma holders with relevant experience may also apply.

• Experience Preferred

  : 1–3 years of experience in field sales, preferably in solar products, electrical goods, or manufacturing sector

• Technical Skill Requirement

  :
• Basic understanding of solar products, especially solar street lights
  
• Ability to conduct product demonstrations and site visits
  
• Familiarity with CRM and reporting tools (Google Sheets, Excel, mobile sales apps)
  
• Two-wheeler driving skills with a valid license (for field mobility)
  
• Knowledge of local market, distributors, and customer behavior
  

• Behavioural Skill Requirement

  :
• Strong communication and negotiation skills
  
• Self-motivated and target-driven attitude
  
• Customer-centric approach with the ability to handle objections
  
• Punctuality, discipline, and willingness to travel extensively
  
• Ability to work independently and in a team
  

Summary / Purpose of the Role

Field Sales Executive

Key Responsibilities

1. Sales Generation & Revenue Growth

• Identify and meet prospective clients including government agencies, contractors, builders, and businesses for solar lighting solutions.
  
• Generate sales through direct client interaction, cold calling, lead follow-ups, and field visits.
  
• Achieve assigned monthly, quarterly, and annual sales targets.
  

2. Client Meetings & Site Visits

• Conduct regular field visits to meet potential and existing clients at their offices, sites, or project locations.
  
• Understand client requirements, suggest suitable products, and provide on-site solutions.
  
• Assist clients with basic technical details, installation guidelines, and pricing.
  

3. Lead Management & Follow-Up

• Follow up diligently on sales inquiries, leads generated by marketing, and incoming calls.
  
• Convert inquiries into confirmed orders by building trust and demonstrating product benefits.
  
• Maintain updated records of leads, meetings, and follow-ups in CRM or reporting formats.
  

4. Product Promotion & Demonstration

• Demonstrate product features, specifications, and advantages of solar street lights to prospective customers.
  
• Distribute brochures, samples, and promotional materials as needed.
  
• Stay updated with product knowledge and competitors’ offerings.
  

5. Order Closure & Documentation

• Negotiate terms and close sales by preparing quotations, proforma invoices, and documentation.
  
• Coordinate with internal teams (Sales Admin, Accounts, Dispatch) for order processing and fulfillment.
  
• Ensure timely collection of payments as per company policy.
  

6. Market Research & Feedback Collection

• Gather insights on market trends, competitor activities, pricing, and customer preferences.
  
• Share regular feedback with sales and marketing teams for product improvement and strategy development.
  
• Identify new markets, applications, and business segments for solar street lights.
  

7. Customer Relationship Management

• Build and maintain strong customer relationships for repeat business and referrals.
  
• Handle customer queries, complaints, and post-sale issues with professionalism.
  
• Ensure high customer satisfaction through prompt service and clear communication.
  

8. Sales Reporting & Coordination

• Prepare daily/weekly/monthly reports on field activities, sales performance, and territory updates.
  
• Participate in sales meetings, training programs, and strategy discussions.
  
• Collaborate with Area Sales Manager to plan sales activities and territory coverage.
  

9. Travel & Territory Management

• Manage travel across assigned areas efficiently to optimize customer meetings and coverage.
  
• Maintain expense records and follow company guidelines for travel and reporting.
  
• Ensure strong brand presence and visibility in the assigned field territory.
  

10. Support in Events & Exhibitions

• Represent the company in local exhibitions, trade fairs, and marketing events.
  
• Set up stalls, demonstrate products, and interact with visitors to generate leads.
  
• Collect contact information and share follow-up plans with the sales team.