Field Marketing Executive

Job Description: Camp Marketing Executive

Department: Camp Marketing

Location: Begusarai

Reports To: Manager

About the Role

The Camp Marketing Executive will be responsible for planning, coordinating, and executing health check-up camps, medical awareness drives, and corporate/community engagement programs to strengthen the hospital's brand presence and patient inflow. This role is key in building trust and visibility for the hospital in nearby regions, industries, schools, and housing societies.

Key Responsibilities

1. Camp Planning & Execution

• Identify potential areas, corporate offices, schools, housing societies, and public places for conducting free/paid health camps.
• Coordinate with hospital departments (diagnostics, doctors, nursing, and admin) for smooth execution of camps.
• Ensure all logistics banners, brochures, tables, instruments, registration forms, and consumables are arranged.
• Prepare and maintain the Camp Calendar and ensure targets are met as per plan.

2. Coordination with Doctors & Departments

• Liaise with consultants and department heads to plan specialty camps (cardiac, orthopedics, diabetes, women's health, etc.).
• Ensure doctor availability and schedule alignment for each camp.
• Collect feedback and post-camp insights from participating doctors.

3. Corporate & Community Tie-ups

• Develop relationships with HR heads, CSR managers, panchayat heads, and local influencers for collaboration.
• Convert camps into long-term tie-ups for annual checkups, doctor visits, or health awareness sessions.
• Assist in arranging CPR training, wellness talks, and screening drives for partners.

4. Marketing & Branding Support

• Ensure brand visibility through proper usage of hospital branding at every event (banners, posters, leaflets, etc.).
• Work closely with the marketing team to create post-camp reports, photo documentation, and social media content.
• Support hospital PR & digital team with patient stories and testimonials collected during camps.

5. Reporting & Analysis

• Maintain detailed camp reports with data on footfall, leads generated, conversions, and follow-ups.
• Submit weekly and monthly MIS to the Marketing Manager.
• Track patient conversion from camp to OPD/IPD.

Qualifications

• Bachelor's Degree in Marketing, Hospital Administration, or equivalent field.
• 1-3 years of experience in healthcare marketing, field sales, or hospital outreach.
• Freshers with strong communication and a passion for healthcare outreach may also apply.

Skills & Attributes

• Excellent communication and interpersonal skills.
• Strong organizational and coordination ability.
• Willingness to travel and conduct field activities.
• Ability to handle local vendors, community leaders, and corporate liaisons.
• Knowledge of MS Office and reporting formats.
• Fluency in Hindi and English (local language proficiency preferred).

Performance Indicators (KPIs)

• Number of camps organized per month.
• Leads generated and conversion rate to hospital OPD/IPD.
• Quality of partnerships developed.
• Brand visibility and local engagement impact.

Job Type: Full-time

Benefits:

• Provident Fund

Language:

• Hindi (Preferred)

Work Location: In person