Facebook Ad Manager

Facebook Ads Manager Roles Responsibilities

• Strategy Planning
• Develop and execute Facebook Ads strategy aligned with business goals (awareness, leads, sales).
• Identify target audience segments and map campaigns to the customer journey.
• Conduct competitor research using Facebook Ads Library to benchmark creatives and strategies.
• Plan full-funnel campaigns (TOF, MOF, BOF) for better ROI.
• Campaign Setup Execution
• Create, manage, and optimize campaigns inside Meta Ads Manager .
• Choose correct campaign objectives (Traffic, Leads, Conversions, etc.).
• Structure campaigns effectively (Campaign Ad Set Ads).
• Manage budget allocation (CBO/ABO) and bidding strategies.
• Ensure proper ad placements (Facebook, Instagram, Messenger, Audience Network).
• Creative Management
• Collaborate with design/copywriting teams to produce ad creatives (images, videos, carousel).
• Write compelling ad copy, headlines, and CTAs aligned with campaign goals.
• Test different creatives (A/B testing) to identify best-performing variations.
• Ensure creatives are brand-compliant and follow Facebook Ad Policies.
• Audience Targeting
• Build Core Audiences (demographics, interests, behaviors).
• Create Custom Audiences (website visitors, email lists, app users).
• Develop Lookalike Audiences to scale reach.
• Implement retargeting campaigns (cart abandoners, video viewers, engaged users).
• Tracking Reporting
• Install and manage Facebook Pixel Conversions API for accurate tracking.
• Define and monitor Standard Events (ViewContent, AddToCart, Purchase, etc.).
• Generate detailed performance reports (CTR, CPC, CPM, CPA, ROAS).
• Present campaign insights and recommendations to management/clients.
• Optimization Scaling
• Monitor live campaigns and make adjustments for performance.
• Optimize targeting, creatives, and placements based on results.
• Scale successful campaigns using budget scaling strategies (vertical horizontal).
• Pause underperforming ads to control costs.
• Implement remarketing strategies for higher conversions.
• Compliance Account Health
• Stay updated with Facebook Ad Policies to prevent disapprovals.
• Ensure ads comply with GDPR, iOS14+ tracking, and data privacy norms.
• Maintain account reputation and resolve ad account restrictions.
• Collaboration Continuous Learning
• Work with cross-functional teams (sales, product, design, content).
• Stay updated with new Facebook Ads features and industry trends.
• Suggest innovative campaign ideas to improve ROI.