Facebook Ad Manager

Facebook Ads Manager Roles & Responsibilities

1. Strategy & Planning

• Develop and execute Facebook Ads strategy aligned with business goals (awareness, leads, sales).

• Identify target audience segments and map campaigns to the customer journey.

• Facebook Ads Library

• Plan full-funnel campaigns (TOF, MOF, BOF) for better ROI.

2. Campaign Setup & Execution

• Meta Ads Manager

• Choose correct campaign objectives (Traffic, Leads, Conversions, etc.).

• Structure campaigns effectively (Campaign Ad Set Ads).

• budget allocation

• ad placements

3. Creative Management

• Collaborate with design/copywriting teams to produce ad creatives (images, videos, carousel).

• ad copy, headlines, and CTAs

• Test different creatives (A/B testing) to identify best-performing variations.

• brand-compliant

4. Audience Targeting

• Core Audiences

• Custom Audiences

• Lookalike Audiences

• retargeting campaigns

5. Tracking & Reporting

• Facebook Pixel

• Standard Events

• performance reports

• Present campaign insights and recommendations to management/clients.

6. Optimization & Scaling

• Monitor live campaigns and make adjustments for performance.

• Optimize targeting, creatives, and placements based on results.

• Scale successful campaigns using budget scaling strategies (vertical & horizontal).

• Pause underperforming ads to control costs.

• Implement remarketing strategies for higher conversions.

7. Compliance & Account Health

• Facebook Ad Policies

• Ensure ads comply with GDPR, iOS14+ tracking, and data privacy norms.

• Maintain account reputation and resolve ad account restrictions.

8. Collaboration & Continuous Learning

• Work with cross-functional teams (sales, product, design, content).

• Stay updated with new Facebook Ads features and industry trends.

• Suggest innovative campaign ideas to improve ROI.