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Executive – Retention Campaign Execution

2 years

0 Lacs

Mumbai Maharashtra India

Posted:1 week ago| Platform: Linkedin logo

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Skills Required

retention engagement data marketing notifications analytics segmentation content strategies surveys report metrics excel reporting automation crm database

Work Mode

On-site

Job Type

Full Time

Job Description

Executive – Retention Campaign Execution

Experience:

CTC:

Vacancy:

Location:

Kindly share your resume on - renu.koli@fatakpay.com


Role Overview:

financial super app

Executive - Retention Campaigns,

Key Responsibilities:

  • Execute multi-channel retention campaigns (push, SMS, WhatsApp, email, in-app).

  • Monitor user journey stages and optimize for CTR%, CR%, reachability, and reactivation.

  • Work on behavioral segmentation and dynamic content personalization.

  • Run A/B tests to improve campaign effectiveness.

  • Implement first-party data strategies like user surveys and attribute grooming.

  • Coordinate with tech/product for automated journey deployment.

  • Track and report key metrics: engagement %, conversion %, reachability %, repeat user growth, click rate, conversion rate (across funnels) and more.

    • Must-Have Skills:

    • Familiarity with WebEngage, MoEngage, Netcore, or similar platforms.

    • Hands-on experience with journey building, audience segmentation, campaign and tracking.
    • Hands on experience in Excel reporting and analysis

    • Understanding of retention funnels and user lifecycle marketing.

    • Analytical mindset to interpret campaign performance data.

    • Keywords:


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