Event Manager

Role Overview

The Individual will be responsible for anchoring the conceptualization, planning, promotion, and execution of MICA’s flagship and institutional events. The role includes designing events and its marketing strategies, driving sponsorship opportunities, and fostering meaningful stakeholder engagement. The incumbent will ensure that every event enhances MICA’s brand presence, builds visibility, and strengthens institutional relationships. This position requires a strategic planner with a track record of delivering high-impact events that inspire participation and create lasting impressions.

Key Responsibilities

• Develop annual and quarterly event calendars in line with institutional priorities.
• Conceptualize events, campaigns and outreach plans for orientation, seminars, conferences, conclave, convocations, student fests, and high profile visitors to the campus
• Drive sponsorship and partnership acquisition for large-scale events.
• Manage guest relations: invitations, protocol, hospitality, and follow-up communication.
• Coordinate with different internal and external stakeholders, like estate team, vendors, agencies, and creative teams to ensure seamless event execution.
• Create pre-event buzz through media, PR, and digital channels.
• Ensure high-quality branding at events (venue design, banners, collaterals).
• Documenting the event performance - track and evaluate ROI, attendance, sponsorship value, and event visibility.
• Generate post-event reports and recommendations for improvement.
• Build and nurture long-term relationships with

  industry bodies, corporates, creative communities, and alumni networks

  to strengthen event relevance and reach.
• Use events (seminars, conferences, cultural festivals, fests) as platforms to

  expand MICA’s visibility

  nationally and internationally among academia, media, and industry.

Key Performance Indicators (KPIs)

• Number of events successfully executed annually.
• Event attendance versus target.
• Sponsorship revenue generated.
• Participant and stakeholder satisfaction scores.
• External media/social media coverage of events.

Qualifications & Experience

• Postgraduate in Marketing, Event Management, Communication, or related field.
• 5–8 years of proven experience in managing institutional or corporate events.
• Demonstrated success in sponsorship acquisition and vendor management.
• Strong negotiation, organizational, and project management skills.