Etsy Expert

Job Title:

Experience:

Location:

Market Focus:

Employment Type:

About the Role

seasoned Etsy Expert

Canada / North America market

You’ll be responsible for developing growth strategies, optimizing storefronts, improving organic visibility, and scaling sales through both organic and paid channels.

Key Responsibilities

• Store Strategy & Positioning

• Develop and implement a complete Etsy store growth strategy tailored for the Canadian and U.S. markets.
• Build a strong brand presence through cohesive design, storytelling, and optimized listings.

• Listing & SEO Excellence

• Craft powerful product titles, keyword-rich descriptions, and high-converting tags.
• Conduct advanced keyword and trend research using tools like

  eRank, Marmalead, and EverBee

  .
• Continuously optimize listings based on search performance and market insights.

• Etsy Ads & Promotions

• Plan and manage high-ROI Etsy Ads campaigns.
• Track conversion data, fine-tune ad sets, and improve ROAS month over month.

• Market Insights & Competitor Analysis

• Stay ahead of Etsy algorithm updates and Canadian consumer behavior trends.
• Research competitor products, pricing, and content strategies.

• Performance Analytics & Reporting

• Use Etsy Analytics, Google Analytics, and third-party tools to track performance.
• Present actionable growth reports and strategic recommendations to leadership.

• Cross-Platform Integration

• Coordinate Etsy sales strategy with Shopify, Amazon Handmade, and other sales channels.
• Suggest digital marketing and influencer collaborations for extended reach.

Requirements

• 10+ years of experience in

  Etsy store management and e-commerce growth

  .
• Deep understanding of

  Canadian and North American markets

  — audience behavior, pricing, and product trends.
• Proven track record of growing Etsy stores to high 5 or 6 figures in annual revenue.
• Advanced expertise in Etsy SEO, Ads, Keyword Strategy, and Store Optimization.
• Strong communication and storytelling skills for product branding.
• Analytical mindset with hands-on experience in data tools and reporting dashboards.
• Knowledge of design tools (Canva, Photoshop) preferred.

Bonus Skills

• Experience managing

  multiple Etsy stores or agency-side clients.

• Exposure to

  home décor, handmade crafts, or fashion categories

  .
• Understanding of global shipping, logistics, and fulfillment models for Etsy.

What You’ll Get

• Opportunity to lead e-commerce growth for creative global brands.
• Strategic role with creative freedom and measurable impact.
• Competitive compensation, performance-based incentives, and flexibility.
• A chance to work with a vibrant marketing team at

  Hashtag Blueberry

  that loves building brands that scale.