Email Marketing Specialist

1. Job Title:

    Email Marketing Specialist

2. Location:

    Ahmedabad

3. Employment Type:

    Full-Time

4. Reports to:

    Marketing Lead

5. Experience Required:

    2+ years of hands-on experience in email marketing or lifecycle marketing roles
6. Preferred candidate from Ahmedabad

Responsibilities

• Develop and manage a comprehensive email marketing calendar, including campaign schedules, newsletters, lifecycle flows, and automated journeys.
• Design customer segmentation strategies based on behavior, preferences, and purchase stage.
• Collaborate cross-functionally to align email efforts with product launches, brand initiatives, and sales promotions.
• Write compelling email copy with strong subject lines, CTAs, and content hooks.
• Design, build, and schedule campaigns using platforms such as Klaviyo, Mailchimp, ConvertKit, or similar tools.
• Create and optimize automated flows, including welcome series, re-engagement, cart recovery, and post-purchase sequences.
• Monitor and analyze email campaign performance (open rates, CTR, conversions, unsubscribe rates).
• Conduct A/B testing for subject lines, content formats, and send times to enhance performance.
• Ensure deliverability best practices and maintain email list hygiene.

Qualifications

• Proficiency in email marketing platforms (e.g., Klaviyo, Mailchimp, Brevo, HubSpot).
• Experience with list segmentation, marketing automation, and performance analytics.
• Understanding of GDPR, CAN-SPAM compliance, and best practices in email deliverability.
• Familiarity with basic HTML/CSS for email formatting and layout (preferred, not required).
• Experience in DTC, SaaS, or eCommerce marketing environments (preferred).