Email Marketing Specialist

Nightowl

Responsibilities

• Email Campaign Execution

  → Build and execute targeted email outreach campaigns using

  Smartlead or similar tools

• Lead Generation & List Building

  → Research, verify, and build high-quality lead lists for businesses needing

  SEO & website development services

• Cold Outreach Strategy

  → Develop

  personalized, high-converting

  cold email sequences to engage potential clients

• Google Workspace Tools

  → Utilize

  Google Workspaces

  for outreach, team collaboration, and data management

• A/B Testing & Optimization

  → Continuously test subject lines, messaging, and sequences to improve

  open rates, CTR, and conversions

• Compliance & Deliverability

  → Ensure best practices in email warm-up, domain reputation, and

  avoiding spam filters

• Performance Tracking

  → Monitor key KPIs, analyze data, and optimize campaigns for

  higher lead conversions

Requirements

• Proficiency in Smartlead or similar email automation tools

  (e.g., Instantly.ai, Lemlist, Woodpecker)

• Strong experience in B2B lead generation

  for the

  USA, UK, Europe, and Australia

  markets

• Expert in list building

  → Finding verified emails and segmenting based on ICP (Ideal Customer Profile)

• Hands-on experience with paid Google Workspace tools

  (Google Sheets, Gmail automation, Drive, etc.)

• Solid understanding of cold email best practices

  → Deliverability, personalization, and conversion strategies

• Strong analytical mindset

  → Ability to track metrics and tweak strategies accordingly

• Ability to write compelling email copy

  → Short, engaging, and

  high-converting

Why Join Us?

• Growth opportunities

  → Work with a dynamic and fast-growing team

• Global exposure

  → Engage with clients from the USA, UK, Australia, and Europe

• Onsite work environment

  → Collaborate directly with the team for better execution and learning