Email Marketing Specialist

Job Summary
We are seeking a creative and results-driven Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for developing and executing marketing strategies that enhance our brand presence and drive customer engagement. This role requires a blend of analytical skills and creative thinking, as well as proficiency in various marketing tools and platforms.

Duties

• Develop and implement comprehensive marketing campaigns across multiple channels, including email, social media, and digital platforms.
• Utilize marketing automation tools to streamline processes and improve efficiency.
• Analyze campaign performance using analytics tools to measure success and identify areas for improvement.
• Create engaging content for email marketing campaigns, ensuring alignment with overall marketing strategies.
• Collaborate with cross-functional teams to support e-commerce initiatives and enhance the online shopping experience.
• Conduct A/B testing on various marketing materials to optimize performance.

Skills

• Proficiency in marketing automation tools such as Brevo, Instantly to manage campaigns effectively.
• Strong analytical skills with experience in interpreting data to drive decision-making.
• Experience in email marketing strategies that engage customers and drive conversions.
• Ability to conduct testing on various marketing initiatives to ensure optimal results.
• Excellent communication skills, both written and verbal, with a keen eye for detail.

Join us as we strive to elevate our brand through innovative marketing strategies. If you are passionate about driving results through creative solutions, we encourage you to apply!

Job Type: Full-time

Pay: ₹360,000.00 - ₹600,000.00 per year

Benefits:

• Flexible schedule
• Paid time off
• Work from home