Email Marketing Specialist

Candidates will be responsible for creating email marketing campaigns to promote a client's products or services. As an Email Marketing Specialist at OPK, you will perform day-to-day email marketing activities, including email campaign setup, scheduling, testing, tagging, and deployment of various types of campaigns. You will utilize the Pardot marketing automation platform to create, deploy, and monitor email marketing campaigns, ensuring brand consistency across all messages. Your role will involve creating and testing new email marketing templates, analyzing campaign success, and providing valuable insights for future campaigns. Additionally, you will be responsible for maintaining a targeted database selection, conducting A/B testing, and generating a lead generation email database. Knowledge and Skills Required: - 6-8 years of hands-on experience in email campaign building and list selection - Proficiency in email tools such as Exact Target, Hubspot, Marketo, Eloqua Netcore, etc. - 3 years of experience in HTML and CSS - Ability to troubleshoot coding problems and write queries to define new audience types - Good knowledge of Microsoft Excel and database concepts - Ability to work independently and as part of a team, with attention to detail and a proactive personality Experience: - 6-8 years of experience in email campaign building and list selection - 5 years of experience in HTML and CSS - Experience in using email tools such as Exact Target, Hubspot, Marketo, Eloqua Netcore, etc. - Proficiency in Adobe Photoshop Education & Qualification: - BCA or MCA, or similar discipline - Digital marketing certification About Us: OPK is a performance-based marketing company that specializes in targeted email marketing for clients in the USA. We believe in digital transformation to enhance customer experiences and drive revenue growth. Our team of experts is dedicated to providing comprehensive services in SEO, SEM, SMM, PPC, Email Marketing, Content Marketing, and ORM. We focus on creativity, innovation, and teamwork to help businesses seize opportunities and achieve outstanding results. Join us at OPK and be part of our dynamic and results-driven approach to marketing.,