The ideal candidate should have at least 3 years of experience in email marketing, particularly within the e-commerce sector. You will be responsible for developing and implementing data-driven email marketing strategies that support our business objectives. This includes overseeing the entire email campaign process, from initial concept to deployment. Collaboration with designers and content teams will be essential to create compelling content that resonates with our audience. You will also need to optimize email automation workflows to nurture leads and drive conversions. Monitoring and analyzing campaign performance will be crucial, as you will use these insights to enhance our strategies. A/B testing will be conducted to improve email design, content, and delivery effectiveness. Ensuring compliance with industry regulations and best practices is a key responsibility, as is managing and expanding our email subscriber list through effective acquisition and retention strategies. Collaboration with cross-functional teams will be necessary to align email marketing efforts with broader marketing initiatives. The successful candidate will possess a strong understanding of marketing automation platforms and email marketing tools. You must be adept at analyzing key performance metrics and translating these insights into actionable campaign optimizations. Excellent copywriting skills are essential, along with a meticulous attention to detail and brand consistency. Experience with A/B testing to refine messaging and engagement strategies is also required. A passion for staying abreast of industry trends and best practices is highly desirable.,
Key Responsibilities: Develop and execute data-driven email marketing strategies aligned with business objectives. Plan and manage end-to-end email campaigns, from conceptualization to deployment. Create engaging content in collaboration with designers and content teams. Optimize email automation workflows to nurture leads and improve conversions. Monitor and analyze campaign performance, using insights to enhance strategies. Conduct A/B testing to improve email design, content, and delivery effectiveness. Ensure compliance with industry regulations and best practices. Manage and grow the email subscriber list with effective acquisition and retention strategies. Collaborate with cross-functional teams to align email marketing with broader marketing efforts. What We're Looking For: 4+ years of experience in email marketing, preferably in the e-commerce industry. Strong expertise in marketing automation platforms and email marketing tools. Proven ability to analyze key performance metrics and apply insights to optimize campaigns. Excellent copywriting skills with a keen eye for detail and brand consistency. A/B testing experience to refine messaging and engagement strategies. Passion for staying ahead of industry trends and best practices.
As an Associate Director - Ad Operations at a renowned Media and Marketing Company in Pune, your role involves leading high-performing teams, setting strategic goals, and driving performance towards achieving agency-wide objectives. You will be responsible for developing and implementing strategic plans for the Ad Operations department, adapting strategies to changing market conditions, client needs, and industry trends. Your focus will be on driving operational excellence, maintaining strong client relationships, and ensuring efficient campaign execution. Key Responsibilities: - Inspire and lead high-performing teams, fostering a positive and collaborative team culture - Develop and implement strategic plans for the Ad Operations department - Drive operational excellence and ensure effective campaign execution - Establish and track key performance indicators (KPIs) for the department - Demonstrate excellent problem-solving and decision-making abilities - Identify and capitalize on emerging trends and technologies in digital advertising - Onboard new clients and accounts, ensuring a smooth transition and effective integration - Address and resolve high-level issues and challenges in campaign execution Qualification Required: - Minimum 10-15 years of relevant experience - Experience with multiple ad servers such as CM360, Flashtalking, Adform - Strong project management and organizational skills - Excellent communication and collaboration abilities - Experience in client onboarding and account management - Familiarity with the AdOps ecosystem and agency business - Experience working with global teams across different time zones and cultures,