Senior Specialist - Email Marketing

Role Overview: As an Email Marketing Specialist, you will be responsible for developing and executing data-driven email marketing strategies that are in line with the business objectives. Your role will involve planning and managing end-to-end email campaigns, from conceptualization to deployment. Additionally, you will collaborate with designers and content teams to create engaging content and optimize email automation workflows to nurture leads and improve conversions. Monitoring and analyzing campaign performance, conducting A/B testing, ensuring compliance with industry regulations, and growing the email subscriber list will also be key aspects of your role. Collaboration with cross-functional teams to align email marketing with broader marketing efforts will be crucial for success. Key Responsibilities: - Develop and execute data-driven email marketing strategies aligned with business objectives. - Plan and manage end-to-end email campaigns, from conceptualization to deployment. - Create engaging content in collaboration with designers and content teams. - Optimize email automation workflows to nurture leads and improve conversions. - Monitor and analyze campaign performance, using insights to enhance strategies. - Conduct A/B testing to improve email design, content, and delivery effectiveness. - Ensure compliance with industry regulations and best practices. - Manage and grow the email subscriber list with effective acquisition and retention strategies. - Collaborate with cross-functional teams to align email marketing with broader marketing efforts. Qualification Required: - 3+ years of experience in email marketing, preferably in the e-commerce industry. - Strong expertise in marketing automation platforms and email marketing tools. - Proven ability to analyze key performance metrics and apply insights to optimize campaigns. - Excellent copywriting skills with a keen eye for detail and brand consistency. - A/B testing experience to refine messaging and engagement strategies. - Passion for staying ahead of industry trends and best practices. Role Overview: As an Email Marketing Specialist, you will be responsible for developing and executing data-driven email marketing strategies that are in line with the business objectives. Your role will involve planning and managing end-to-end email campaigns, from conceptualization to deployment. Additionally, you will collaborate with designers and content teams to create engaging content and optimize email automation workflows to nurture leads and improve conversions. Monitoring and analyzing campaign performance, conducting A/B testing, ensuring compliance with industry regulations, and growing the email subscriber list will also be key aspects of your role. Collaboration with cross-functional teams to align email marketing with broader marketing efforts will be crucial for success. Key Responsibilities: - Develop and execute data-driven email marketing strategies aligned with business objectives. - Plan and manage end-to-end email campaigns, from conceptualization to deployment. - Create engaging content in collaboration with designers and content teams. - Optimize email automation workflows to nurture leads and improve conversions. - Monitor and analyze campaign performance, using insights to enhance strategies. - Conduct A/B testing to improve email design, content, and delivery effectiveness. - Ensure compliance with industry regulations and best practices. - Manage and grow the email subscriber list with effective acquisition and retention strategies. - Collaborate with cross-functional teams to align email marketing with broader marketing efforts. Qualification Required: - 3+ years of experience in email marketing, preferably in the e-commerce industry. - Strong expertise in marketing automation platforms and email marketing tools. - Proven ability to analyze key performance metrics and apply insights to optimize campaigns. - Excellent copywriting skills with a keen eye for detail and brand consistency. - A/B testing experience to refine messaging and engagement strategies. - Passion for staying ahead of industry trends and best practices.