Email Marketing Specialist

Key Responsibilities:

• Develop and execute data-driven email marketing strategies aligned with business objectives.
• Plan and manage end-to-end email campaigns, from conceptualization to deployment.
• Create engaging content in collaboration with designers and content teams.
• Optimize email automation workflows to nurture leads and improve conversions.
• Monitor and analyze campaign performance, using insights to enhance strategies.
• Conduct A/B testing to improve email design, content, and delivery effectiveness.
• Ensure compliance with industry regulations and best practices.
• Manage and grow the email subscriber list with effective acquisition and retention strategies.
• Collaborate with cross-functional teams to align email marketing with broader marketing efforts.

What We're Looking For:

• 4+ years of experience in email marketing, preferably in the e-commerce industry.
• Strong expertise in marketing automation platforms and email marketing tools.
• Proven ability to analyze key performance metrics and apply insights to optimize campaigns.
• Excellent copywriting skills with a keen eye for detail and brand consistency.
• A/B testing experience to refine messaging and engagement strategies.
• Passion for staying ahead of industry trends and best practices.