Senior Specialist - Email Marketing

The ideal candidate should have at least 3 years of experience in email marketing, particularly within the e-commerce sector. You will be responsible for developing and implementing data-driven email marketing strategies that support our business objectives. This includes overseeing the entire email campaign process, from initial concept to deployment. Collaboration with designers and content teams will be essential to create compelling content that resonates with our audience. You will also need to optimize email automation workflows to nurture leads and drive conversions. Monitoring and analyzing campaign performance will be crucial, as you will use these insights to enhance our strategies. A/B testing will be conducted to improve email design, content, and delivery effectiveness. Ensuring compliance with industry regulations and best practices is a key responsibility, as is managing and expanding our email subscriber list through effective acquisition and retention strategies. Collaboration with cross-functional teams will be necessary to align email marketing efforts with broader marketing initiatives. The successful candidate will possess a strong understanding of marketing automation platforms and email marketing tools. You must be adept at analyzing key performance metrics and translating these insights into actionable campaign optimizations. Excellent copywriting skills are essential, along with a meticulous attention to detail and brand consistency. Experience with A/B testing to refine messaging and engagement strategies is also required. A passion for staying abreast of industry trends and best practices is highly desirable.,