Email Marketing Specialist

Company Description

Welcome to Believers Destination! We are your ultimate partner for comprehensive business and marketing solutions. Our 360° approach ensures outstanding results in Sales Generation through lead generation, customer retention, and analytics & reporting. We also manage tech support, customer service, and offline event management. Unlike traditional consulting firms, our expertise includes social media marketing, search engine marketing, online reputation management, email marketing, paid marketing, campaign management, WhatsApp marketing, and website development. Our dedicated team designs custom campaigns tailored to meet your unique business objectives and deliver exceptional results.

Role Description

This is a full-time on-site role for an Email Marketing Specialist based in Noida. The Email Marketing Specialist will be responsible for planning, developing, implementing, and maintaining the overall email marketing strategy. Day-to-day tasks include creating email marketing campaigns, managing and analyzing email campaigns, implementing marketing automation strategies, and generating leads through creative email solutions.

Key Responsibilities:

• Plan and execute email marketing campaigns for promotions, newsletters, and product updates
• Write compelling subject lines and email copy aligned with brand tone
• Design and build responsive email templates using drag-and-drop tools or HTML
• Segment mailing lists based on user behavior, demographics, and engagement
• Create automated email flows (welcome series, abandoned cart, re-engagement)
• Conduct A/B testing to optimize open rates, click-throughs, and conversions (add on bonus)
• Analyze campaign performance and generate weekly/monthly reports
• Ensure compliance with email marketing regulations (GDPR, CAN-SPAM)
• Coordinate with design, content, and product teams for campaign inputs

Qualifications

• Experience with Email Marketing Software
• Proficient in Marketing Automation and Lead Generation
• Strong understanding of Marketing Analytics
• Excellent Communication skills
• Knowledge of best practices in email compliance regulations
• Ability to work independently and collaboratively within a team
• Proven track record of successful email campaigns
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience in digital marketing is a plus