Email Marketing Specialist

Join ACROSSTEK™ - Empowering Innovation Through Technology

Job Title:

Cold Email Marketing Expert for IT Services Lead Generation

Location: Delhi(Remote)

Experience: 4-5+ Years

Type: Full-Time

ABOUT ACROSSTEK™

At ACROSSTEK™, we are trusted partner for innovative IT solutions and expert remote developers, dedicated to delivering excellence across a range of industries. We specialize in providing tailored software development services that are specifically designed to meet the unique demands of your business. Whether you’re a startup or an established enterprise, we work closely with you to create scalable, high-performance software solutions that drive success and innovation.

ACROSSTEK™ has rapidly grown to a team of 51 to 200 employees, serving clients across various industries.

Cold Email Marketing Expert

Responsibilities:

• Design and implement a scalable cold email outreach strategy.
• Warm up domains and maintain strong email deliverability.
• Build targeted prospect lists using LinkedIn, Apollo, ZoomInfo, or similar tools.
• Write compelling, personalized email copy that resonates with IT project decision-makers.
• Set up automation tools (e.g., Instantly, Lemlist, Smartlead, Woodpecker) to manage campaigns.
• Track and analyze performance metrics (open rates, reply rates, bounce rates, conversions).
• Conduct A/B testing to optimize email subject lines, messaging, and sending schedules.
• Ensure compliance with GDPR, CAN-SPAM, and other applicable regulations.

Requirements:

• Proven experience running cold email campaigns for IT/Tech or B2B services.
• Strong understanding of email deliverability best practices and domain warming strategies.
• Proficiency in cold email platforms and CRM integration (HubSpot, Pipedrive, etc.).
• Excellent copywriting skills for professional, persuasive outreach.
• Experience with lead enrichment and data tools like Apollo, ZoomInfo, Lusha, or similar.
• Ability to analyze campaign data and provide actionable recommendations.

Nice-to-Have Skills:

• Knowledge of LinkedIn Sales Navigator and LinkedIn outreach strategies.
• Familiarity with sales funnel building and marketing automation workflows.
• Experience in multi-channel outreach (cold email + LinkedIn).

If you’re passionate about technology and eager to contribute to innovative projects, we’d love to hear from you. Apply now and become a part of ACROSSTEK™’s journey to drive success and innovation.